Digital Marketing Manager

Responsibilities

• You own BOXRAW’s paid media (Meta, TikTok, Google) and CRM end to end: strategy, execution, budget, testing and reporting.
• You set the direction across all three channels and brief the Brand Team to keep strong creative flowing.
• Own and execute BOXRAW’s paid media across Meta and TikTok (Paid Social) and Google (Paid Search), from build and test through to optimisation and reporting.
• Drive the creative engine behind it. Turn customer insight and performance data into clear angles and briefs for the Brand Team, run a weekly testing pipeline, and log what wins and what dies so learning compounds.
• Keep pushing for more creative, more often, so paid has fresh, proven work in market and can scale.
• Own BOXRAW’s CRM end to end across email and SMS: strategy, segmentation, flows, campaigns, testing and reporting.
• Build and maintain a strong flow suite across the lifecycle (welcome, post-purchase, winback, at risk, abandoned cart and checkout, birthday and more) that generates 50% of Klaviyo revenue.
• Build and nurture value-based segments, and grow reliable, evergreen email revenue so we rely less on drops and one-off sends.
• Own and lead the digital marketing strategy across the three channels, plugging into BOXRAW’s wider commercial and GTM direction.
• Set direction against the KPIs that matter: traffic, CVR, new-customer CAC, LTV, RFM, blended ROAS and COS, with blended COS and new-customer contribution as the north star.

Requirements

• 3-5 years in a hands-on performance marketing role for a DTC ecommerce brand, carrying real budget and real targets.
• A genuine performance operator, hands-on across Paid Social, Paid Search and CRM and technical inplatform across Meta, TikTok and Google. You build, run and test campaigns yourself.
• Experience with Klaviyo as your email platform, as well as Shopify.
• Ideated and executed end-to-end digital marketing campaigns and activations.
• Marketing budgetary responsibility.
• A track record of delivering exceptional results in a fast-moving environment.
• Right to work in the UK and happy to be at HQ in Coventry

Benefits

• Meaningful equity via growth Employee Share Option Pool.
• Private healthcare (UK only)
• 33 days annual leave, inclusive of bank holidays
• Quarterly staff gear allowance
• 50% friends & family discount
• Weekly team boxing