Marketing Manager

Glasgow, UK (Hybrid)

£40K/yr – £51K/yrMid Level3+ years expFull time

Posted 5 days ago

Job Summary

Own the end-to-end customer communications and journeys, turning insights into targeted campaigns across exploration to purchase while collaborating with marketing stakeholders on roadmap-driven priorities.

  • Drive message, journey and creative testing with clear next steps
  • Lead education, consideration, nurture and purchase communications
  • Translate customer insights into direct marketing, digital ads and web content

Job Description

Responsibilities

  • Create and manage message, journey and creative testing with meaningful outputs and clearly defined next steps
  • Deliver communications & supporting journeys to educate, inform and convert customers within exploration, consideration, nurture & purchase phases
  • Work independently, with accountability to the marketing manager
  • Prioritise and refocus your workload against the wider product & marketing roadmaps/stakeholder requirements
  • Analyse and utilise customer insight to create direct marketing communications and digital advertising and web content to support wider strategy
  • Complex problem solving for customer engagement and journeys
  • Consider regulatory, legal and compliance within all content and communications being developed
  • Adhere to brand guidelines
  • Support on partnership marketing requirements as directed

Requirements

  • Degree level educated or equivalent experience
  • Previous roles held in a similar environment
  • 3-5 years’ experience in marketing communication and/or digital marketing role
  • Experience of working with marketing agencies
  • B2C experience (preferably in utilities or similar regulated market)
  • Ability to evaluate creative effectiveness and deliver standout campaign assets that deliver standout and results
  • Previous roles held in corporate environment would be an advantage
  • Competence in campaign development and delivery
  • Experience of working with marketing agencies, ability to develop compelling briefs & confidence to challenge deliveries
  • Strong analytical & problem solving

Benefits

  • 36 days annual leave
  • Holiday purchase – perfect your work/life balance with extra annual leave
  • Share Incentive Plan and Sharesave Scheme
  • Payroll giving and charity matched funding
  • Technology Vouchers – save more and spread the cost of your technology purposes
  • Count us in – pledge to reduce carbon emissions and help fight climate change
  • Electric Vehicle Schemes – to help you transition to green/clean driving
  • Cycle to Work scheme and public transport season ticket loans
  • Options to purchase dental insurance, private medical insurance, health cash plan and annual health assessments
  • Life Assurance (4x salary)
Iberdrola logo

Iberdrola

With more than 180 years of history, Iberdrola is today a global energy leader, the leading wind power producer and one of the largest electricity companies in the world in terms of stock market capitalisation.We have been committed to clean energy for more than 20 years with the objective of exceeding 52,000 MW of renewable capacity by 2025. The group supplies energy to nearly 100 million people in dozens of countries, has more than 600,000 shareholders, a workforce of more than 42,300 employees.We are leading the energy transition to a sustainable model through our investments in renewables, smart grids, large-scale energy storage and digital transformation to deliver the most advanced products and services to our customers.Find out more in 'Life at Iberdrola'

Founded in 1992
Bilbao, Basque Country, ESP
27K employees

Salaries

Posted range

£40K/yr – £51K/yr

Taken straight from the job posting.

The middle of this range (£45K) is in line with the median base salary for Marketing Manager roles in the United Kingdom (£45K).

Marketing Manager median pay in the United Kingdom

£45K/yr

Most pay falls between £40K and £55K. Based on 169 salaries.

See all Iberdrola salaries
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Marketing Manager

Iberdrola · Glasgow, UK · Hybrid