Marketing Manager

Responsibilities

• Content creation — creating and delivering content across the website, social media and other channels, to generate high-quality leads.
• Marketing tech stack — running email marketing and personalised automation through HubSpot, keeping the CRM clean, and building the nurture sequences that turn enquiries into engaged prospects.
• Reporting and analytics — tracking performance across all channels and campaigns, updating the scorecard for leadership meetings, and using the data to refine what works.
• Ads — managing our paid ads partner by setting the brief and budget, supporting with creative, and keeping a close eye on performance.
• Photography and video — working closely with photographers, videographers and other external suppliers to build up content that can further increase our appeal to international couples.
• Brand consistency — working closely with other team members and external agencies to ensure a consistent brand message and ongoing performance improvements.

Requirements

• Strong marketing experience in a premium consumer sector.
• Highly organised with the ability to simplify processes and apply technology.
• Exceptional copywriting skills — able to capture the romance, grandeur and character of exclusive, multi-day castle weddings.
• Excellent CRM (HubSpot) and digital marketing skills — comfortable with technology generally, and confident using reporting, data and automation to improve results.
• High level of initiative, with the ability to self-start projects.
• Project management skills — able to meet deadlines, draft budgets, and move simultaneous projects forward to completion.
• Genuine enthusiasm for weddings, with a desire to work as part of the wedding team to support events, gather content, and better understand our wedding business first-hand.