Marketing Manager

Responsibilities

• Own the marketing strategy and roadmap across Hyundai Power Products, JCB Tools and our wider brand portfolio
• Lead and develop a team covering paid ads, content, video, live streaming, email and design
• Use AI tooling as your default working method: content production, campaign analysis, creative testing, research, reporting and automation
• Plan and control the marketing budget, with spend decisions made against attribution and margin data rather than platform-reported figures
• Work with our in-house reporting and attribution platforms to measure performance and act on what they tell you
• Drive organic growth through SEO, content and answer-engine optimisation, so our brands are cited in AI search as well as ranking in Google
• Run email and SMS programmes through Attentive, from segmentation to flow design
• Feed every sales channel: our own websites, Amazon, eBay and marketplaces and the dealer network
• Build and document repeatable processes so output does not depend on any one person
• Report performance and forecasts to the Head of Digital and the Sales and Marketing Director

Requirements

• Proven experience leading marketing in an e-commerce or multi-channel retail business
• Demonstrable, practical use of AI tools in daily marketing work. We will ask you to show us what you have built or automated
• Strong grasp of paid search and paid social, SEO, CRO and email marketing
• Comfort with data: GA4, Google Ads, spreadsheets at volume and an interest in learning our BigQuery reporting tool
• Experience managing or mentoring a team, with a record of raising their output
• Commercial thinking. You understand margin, run rate and return on ad spend and you make decisions on those numbers
• Clear written English and the ability to brief, edit and hold a consistent brand voice

Preferred

• Shopify, Amazon Seller Central or marketplace experience
• Attentive, SEMrush, Looker Studio or similar
• Experience in tools, garden machinery, construction or a comparable trade sector
• Any technical ability: SQL, scripting, prompt engineering, no-code automation

Benefits

• Competitive salary with performance-related bonus
• Private healthcare
• Perkbox membership and staff discount across all our brands
• Employer contribution pension scheme
• Increasing holiday allowance with length of service
• Hybrid working (remote working for the right candidate)
• A genuine budget and mandate for AI tooling and a team that already works this way
• Employee discount
• Free parking
• On-site parking