Marketing Manager (Flow Student)

Responsibilities

• Leading multi-channel marketing campaigns across the Flow Student portfolio, from identifying opportunities and setting objectives through to planning, delivery, evaluation and optimisation, ensuring activity supports wider business and commercial goals.
• Managing external agencies and suppliers, setting clear expectations, providing effective briefs and overseeing the quality, consistency and performance of their output, including SEO and paid media.
• Planning and overseeing integrated marketing campaigns across paid social, search, email, organic social, websites, student portals, print and outdoor advertising, ensuring all channels work together effectively.
• Developing and managing marketing plans for key booking periods, including early booking, international recruitment, January intake, Clearing and late availability, ensuring campaigns are aligned with occupancy targets and commercial priorities.
• Overseeing brand messaging and content quality, ensuring Flow Student communicates clearly and consistently across email, web, social media, property listings and sales materials.
• Ensuring the accuracy and consistency of property marketing information, including room types, prices, offers, availability, photography, amenities and booking links across all customer touchpoints.
• Working with the CRM Manager to plan and oversee CRM and email marketing activity through HubSpot, ensuring effective audience segmentation, campaign testing, tracking and reporting, with insights used to improve engagement and conversion.
• Taking ownership of website marketing content and optimisation, working with internal colleagues and external suppliers to improve property pages, customer journeys and conversion rates.
• Developing clear, commercially focused campaign briefs that define the target audience, business objective, proposition, messaging, channel strategy, budget and desired outcomes.
• Overseeing creative production with designers, photographers, videographers, agencies and property teams, ensuring assets are on-brand, engaging, fit for purpose and delivered to agreed deadlines.

Requirements

• At least three years' experience working in marketing, with demonstrable responsibility for planning and delivering campaigns.
• Proven experience managing multi-channel marketing campaigns, coordinating activity across multiple channels and aligning delivery with commercial objectives.
• Strong written English, communication and stakeholder-management skills.
• A creative, audience-focused mindset, combined with commercial awareness and the ability to turn ideas into effective marketing activity.
• Practical experience in one or more of the following areas: email marketing and CRM, paid media, SEO or social media, with an understanding of how channels work together.
• Experience analysing campaign performance and using data to make recommendations, improve activity and support decision-making.
• Excellent attention to detail, particularly when overseeing pricing, offers, dates, availability and booking information across multiple customer touchpoints.
• Strong project-management and organisational skills, with the ability to manage competing priorities, multiple campaigns and deadlines in a fast-paced environment.
• The ability to work independently, take ownership of projects and collaborate effectively with internal teams, agencies and external suppliers.

Preferred

• Experience managing external agencies, supplier relationships, campaign budgets and performance against agreed objectives.
• Experience using a CRM or email marketing platform. HubSpot experience would be particularly useful.
• Experience working with Gen Z audiences and an understanding of their digital behaviours, expectations and content preferences.
• Strong data-analysis skills, including identifying trends, evaluating campaign effectiveness and translating insights into practical recommendations.
• Experience in property marketing, student accommodation, residential lettings or another commercially driven, multi-location business.