Marketing Manager

Responsibilities

• Lead sector marketing: define, lead and implement the marketing strategy for your business sectors, covering the full marketing mix across all channels.
• Manage day-to-day activity: oversee the running of marketing activity for your business sectors, keeping it on schedule, within budget and to a consistently high standard.
• Measure what works: evaluate the effectiveness of activity alongside the wider team and use the results to improve future campaigns.
• Build sector insight: develop a deep understanding of customers in your sectors and use it to shape strategy, messaging and campaigns.
• Engage stakeholders: communicate regularly with internal stakeholders, keeping them informed and involved at the right points.
• Contribute to planning: help shape the annual marketing plans and associated budgets.
• Write strong creative briefs: develop clear, effective briefs that give the implementation team everything they need to produce engaging, on-brand marketing materials.
• Own the brief process across the team: review and manage briefs written by the wider team, making sure they're clear, complete and aligned to objectives before work begins.
• Manage sign-off and approvals: check work against the brief and brand guidelines, gather feedback, and guide materials through the approval process with stakeholders.
• Support delivery through the implementation team: support the Marketing Executive in driving delivery through the implementation team, helping track progress, resolve blockers and keep projects moving to deadline.

Requirements

• Marketing background: at least 5 years' experience in a marketing role, with hands-on experience across all elements of the marketing mix.
• Strategy and planning: a track record of preparing and delivering strategic marketing plans, and presenting them confidently to stakeholders.
• Briefing and approvals: experience writing creative briefs and managing work through review, sign-off and approval.
• Budget management: experience of developing marketing budgets and delivering activity within them.
• Education: a degree or equivalent in business, marketing or a related subject.
• Skills and approach
• Excellent communicator: strong written and verbal communication skills, with the ability to build strong relationships with stakeholders at all levels.
• Creative with an eye for detail: you bring fresh ideas and have high standards when it comes to checking and approving work.
• Highly organised: you can juggle multiple projects, prioritise effectively and meet tight deadlines.
• Customer-focused: you're passionate about improving the customer experience and use insight to shape your marketing.

Benefits

• Competitive pay rates and a bonus scheme
• 25 days annual leave plus option to buy or sell
• Enhanced maternity and paternity leave
• Employee support - including life assurance and critical illness pay
• Wellbeing scheme - giving colleagues and dependents unlimited access to GPs and counselling, and cash back on health and wellbeing
• 24/7 anonymous health and wellbeing advice
• Financial support - including affordable loans, savings plans, advanced earned pay and education
• Money off shopping, utilities, entertainment and more
• Cycle 2 work scheme
• Get stuck in but never get stuck – ongoing training and development plans tailored to how you want to progress