Marketing Manager

Responsibilities

• Inputting to the marketing strategy and translating it into clear, effective campaigns.
• Planning, running and optimising multi-channel campaigns to drive awareness, engagement and lead generation.
• Managing DSW’s digital presence, including website content, email and social channels.
• Creating compelling content that supports sales and strengthens our positioning.
• Working closely with senior leaders to align marketing activity with business priorities.
• Identifying and securing PR opportunities, including thought leadership and speaking slots.
• Managing DSW’s presence at external events.
• Using insight, data and feedback to continually improve activity and customer experience.
• Keeping a close eye on market trends, competitors and opportunities for growth.

Requirements

• At least 3 years’ B2B marketing experience.
• A strong track record of running successful campaigns.
• Proven experience of planning and delivering events, including conferences or exhibitions.
• Confidence working independently and influencing senior colleagues.
• Experience in the training, awarding, education or L&D sector is highly desirable.
• Degree in Marketing, Communications or a related discipline (or equivalent experience).
• Professional marketing qualifications (e.g. CIM) are a plus, but not essential.

Benefits

• Inclusion in the Annual Bonus scheme.
• Holiday entitlement of 23 days (plus bank holidays), rising to 27 days with long service.
• Holiday purchase scheme allowing you to buy extra days.
• Company pension with generous employer contribution.
• Group life cover.