Marketing Manager

Responsibilities

• Marketing strategy. Work with the CEO to define our overall marketing strategy: who we target, where we show up, how we grow direct and partner revenue, and how we measure success. Then own its delivery.
• Paid media. Own our PPC performance across Google Ads, Meta and other paid channels. Brief, review and hold our paid media freelancer accountable, challenge the numbers, and roll up your sleeves to run campaigns yourself when needed.
• Website, SEO and CRO. Own the performance of the Carpe Diem Tours website and direct booking funnel: SEO, content, conversion rate optimisation and the end-to-end customer journey. Work with our Head of Technology and her team to test, ship and improve.
• Social media. Shape our social strategy across Instagram, TikTok and other channels, and guide our Social Media & Content Lead once they're in place.
• Building the team. Lead our Distribution Assistant, who handles OTA listing changes, and help us hire the right people, starting with a Social Media & Content Lead who'll own our copy and social channels. You'll grow to lead possibly 2–3 direct reports, setting direction, running 1:1s and holding a high bar.
• Brand stewardship. Keep the Carpe Diem brand consistent across every channel and sub-brand
• OTA content. Managing our Distribution Assistant, manage the content on our OTA listings (Viator, GetYourGuide, Airbnb Experiences and others): titles, descriptions, imagery and positioning that help our tours stand out and convert.
• Growing our distribution. Find and open new routes to customers: new online marketplaces and booking platforms, partnerships, influencers, affiliates and more.
• Campaigns and creative. Turn strategy into integrated campaigns across paid, organic, email and direct, and set the creative standard for everything we put out.
• Performance and reporting. Track what's working, report clearly to the CEO, and use the data to decide what we do next.

Requirements

• 5+ years of hands-on digital marketing experience
• A proven track record running profitable PPC campaigns (Google Ads and Meta as a minimum)
• Experience with SEO, CRO and website performance
• Experience briefing and managing freelancers or agencies
• Experience managing or mentoring others
• Experience in travel, tours, hospitality or experiences is preferred, but not essential
• Experience marketing on online marketplaces (Viator, GetYourGuide, Airbnb, Booking.com or similar) is a bonus
• Native or near-native English, with a good understanding of the UK and US consumer markets
• Strong knowledge of social media platforms and social strategy
• Experience developing marketing strategy and opening new channels, partnerships or influencer collaborations

Preferred

• Experience in travel, tours, hospitality or experiences is preferred, but not essential
• Experience marketing on online marketplaces (Viator, GetYourGuide, Airbnb, Booking.com or similar) is a bonus
• Native or near-native English, with a good understanding of the UK and US consumer markets
• Experience developing marketing strategy and opening new channels, partnerships or influencer collaborations
• Experience briefing and managing freelancers or agencies
• Experience managing or mentoring others
• 5+ years of hands-on digital marketing experience
• A proven track record running profitable PPC campaigns (Google Ads and Meta as a minimum)
• Experience with SEO, CRO and website performance
• Experience in travel, tours, hospitality or experiences is preferred, but not essential

Benefits

• This role is based in London. You'll spend 3 days a week at our WeWork coworking space (TBC) and 2 days working from home. Expect regular travel, mainly to our Rome headquarters, with occasional trips to our other destinations.