Head of Marketing

Responsibilities

• Set clear strategic direction for the UK marketing function, shaping annual priorities and plans in line with the bank’s purpose.
• Inspire, coach and develop the marketing team, fostering an inclusive, collaborative and high-performing culture.
• As part of the UK CCO leadership team, act as the senior marketing adviser to the CCO, CEO and Board, providing clear recommendations and constructive challenge.
• Lead the development and delivery of integrated marketing strategies that drive customer growth, retention and brand value, always with a focus on sustainable banking and positive impact.
• Champion the translation of Triodos Bank’s mission, impact and values into compelling customer propositions, experiences and communications that build trust, advocacy and long-term customer relationships.
• Oversee multi-channel marketing across digital, direct, content, partnerships and media, ensuring all activity is accurate, on-brand and effective.
• Balance short-term commercial objectives with long-term brand building and customer trust.
• Own the marketing budget, ensuring robust financial planning, value for money and delivery of measurable results.
• Ensure all marketing activity meets regulatory, compliance and brand standards, especially FCA, Consumer Duty and data protection requirements.
• Maintain effective governance, performance reporting and risk management frameworks for all marketing activity.

Requirements

• Significant progressive marketing experience, with substantial leadership at senior level.
• Proven ability to deliver marketing strategies that support commercial growth, customer engagement and brand development.
• Strong commercial and financial management skills, including ownership of significant budgets and ROI evaluation.
• Demonstrated ability to use customer insight, data and performance metrics to inform strategy and decision-making.
• Excellent stakeholder management and communication skills, with experience advising executive and board-level audiences.
• Demonstrated commitment to sustainability, ethical finance and the values of Triodos Bank.
• Degree-level education or equivalent professional experience.
• Strategic thinker, commercially astute and mission-led.
• Customer-focused and evidence-based, with sound judgement and prioritisation skills.
• Empowering leader who builds capability and drives accountability.

Preferred

• Experience in financial services or a regulated, customer-focused sector is highly desirable.
• CIM or Chartered Marketer status is desirable.

Benefits

• comprehensive, largely non-contributory benefits package.