Senior Manager, Marketing

Responsibilities

• Lead the European marketing strategy , developing regional plans, priorities and campaigns aligned with sales objectives and global marketing initiatives.
• Own our flagship European customer event and wider field marketing programme, including industry conferences, roadshows and executive events, ensuring they deliver meaningful engagement and commercial value.
• Partner with regional sales leadership to identify opportunities, align marketing activities with business priorities and support pipeline generation and growth.
• Drive account-based marketing (ABM) initiatives, developing targeted campaigns and engagement strategies for priority accounts.
• Oversee regional digital, social and content marketing , ensuring consistent messaging, strong audience engagement and effective demand generation.
• Lead and develop a Digital Content Marketer , providing direction, coaching and support to deliver against regional objectives.
• Develop integrated campaigns to support key business priorities, including Ellucian Student modernisation, ERP growth and new product introductions.
• Collaborate with global marketing teams to adapt campaigns, content and messaging for European markets, ensuring a joined-up approach across channels.
• Manage regional marketing budgets, agencies and resources , prioritising investment and measuring performance against engagement, pipeline and revenue objectives.
• Represent the European market within the wider marketing organisation, sharing customer insights, market trends and opportunities to influence future strategies.

Requirements

• 8+ years of B2B marketing experience , ideally within SaaS, enterprise technology, higher education or a similarly complex environment, including regional or multi-market responsibilities.
• Proven experience leading regional marketing strategies, teams or significant marketing programmes, balancing strategic planning with hands-on delivery.
• Strong events and field marketing experience , including the planning and delivery of large-scale customer events, industry conferences and targeted engagement programmes.
• Experience developing and delivering account-based marketing (ABM) and integrated demand generation campaigns in partnership with sales teams.
• Broad knowledge of digital marketing, content, social media, campaigns and marketing channels, with an understanding of how they contribute to commercial objectives.
• A strong understanding of the European market, particularly the UK and Ireland , ideally with knowledge of the higher education sector and its challenges.
• Experience managing and developing people, with the ability to provide clear direction, encourage collaboration and support professional growth.
• Strong stakeholder management skills, with the confidence to influence senior leaders and build effective relationships across regional and global teams.
• A commercially focused and analytical approach, with experience managing budgets, measuring campaign effectiveness and demonstrating marketing's contribution to pipeline and revenue.
• Excellent organisational and project management skills, with the ability to manage competing priorities across multiple markets.

Preferred

• Familiarity with marketing and CRM platforms such as Salesforce, Marketo, Tableau or similar tools would be beneficial.

Benefits

• 25 days annual leave plus 8 public holidays
• Choice to opt in for private Medical and Dental cover.
• Competitive pension plan.
• Thrive Flex Lifestyle Account (LSA) that allows you to contribute towards your health, financial or learning interests
• 5 charitable days to support the community that supports us
• Wellness
• Headspace (mental health)
• Wellbeats (virtual fitness classes)
• RethinkCare – caregiver support
• Diversity and inclusion programs that promote employee resource groups such as: Women in Technology, Pride and Go Green to name a few.