Marketing Manager (Capital Appeal)

Responsibilities

• Lead the development and delivery of integrated fundraising campaigns with responsibility for planning, budget management, stakeholder engagement, creative development, execution and evaluation to meet project objectives.
• Drive supporter acquisition, donor engagement and income growth through effective multi-channel marketing activity.
• Work collaboratively to embed the Capital Appeal across wider Individual Giving programmes, supporter journeys and communications plans.
• Use insight, testing and performance analysis to optimise campaign effectiveness and maximise return on investment.
• Act as a central point of coordination across stakeholders, ensuring plans are aligned and opportunities are maximised.
• Manage complex projects, balancing priorities and dependencies across a broad range of workstreams.
• Support Marketing Executives within the team, delegating where appropriate and facilitating upskilling as required. Work alongside other Marketing Managers to plan and manage resource across projects and support the Senior Marketing Manager.
• Prepare and deliver campaign reports and presentations, ensuring they contain accurate, up-to-date and relevant information.

Requirements

• You'll be an experienced fundraising, direct marketing or integrated campaign professional with a strong track record of delivering income-generating campaigns and influencing across complex organisations.
• Experience in delivering multi-channel marketing campaigns that drive direct response and measurable income
• Strong knowledge of supporter acquisition and direct marketing
• Excellent project management skills including exceptional stakeholder management capabilities and the ability to prioritise and juggle multiple projects
• A collaborative and agile approach, with the ability to juggle multiple priorities and adapt to changing priorities
• Strong analytical skills, with experience using insight, testing and performance data to inform decision-making
• Experience of capital appeals, major fundraising campaigns or large charity environments would be advantageous but not essential
• And above all you’ll reflect the values of the RNLI by being selfless, courageous, dependable and trustworthy