Marketing Manager

Responsibilities

• Own the marketing and growth strategy for both brands
• Identify new channels, partnerships and growth opportunities ("blue sky thinking")
• Build and maintain a rolling 90-day growth roadmap
• Oversee and advise paid, organic and content marketing across Meta, Google, SEO and email
• Oversee website performance, SEO health and conversion rate optimisation
• Oversee the content calendar and creative briefs, coordinating designers, freelancers and agencies
• Monitor and improve the lead-to-booking / enquiry-to-assessment funnel
• Chase up leads, partners and stalled processes to keep the pipeline moving
• Work with any clinical/assessment partners on booking flow and patient journey
• Track KPIs daily and weekly (leads, CAC, conversion rate, revenue, ROAS)

Requirements

• 3+ years in a marketing manager or growth role, ideally healthcare, D2C, or subscription/service businesses
• Comfortable owning both strategy and hands-on execution this is not just delegation alone.
• Strong with data: Google Analytics, ad platform dashboards, spreadsheets
• Excellent project management and organisational skills
• Proactive and self-directed, comfortable working with Directors and stakeholders
• Healthcare or regulated-industry marketing experience is a strong plus
• Experience: Social media marketing: 4 years (Preferred)
• Language: English (Required)
• Work Location: In person