Marketing Manager

Responsibilities

• Marketing & Sales Support - Develop and manage the annual marketing plan across UK and international markets. - Align marketing activity with business objectives and sales priorities. - Work closely with Sales and International Sales to understand commercial requirements. - Develop sales presentations, product information, brochures, line sheets and other marketing collateral. - Create communications and promotional materials for Sales teams, distributors and commercial partners. - Support customer acquisition, retention and sales growth through targeted marketing activity.
• Product Launches & Promotions - Develop marketing and launch plans for new products and ranges. - Plan and execute retail and trade promotions. - Coordinate with Sales, Design and Production to deliver launches and promotional activity. - Develop launch communications, campaign assets and supporting materials. - Ensure Sales teams and partners are fully briefed ahead of launches. - Review campaign performance and identify opportunities for improvement.
• International Marketing - Support International Sales with marketing activity across overseas markets. - Develop communications and marketing materials for international customers and distributors. - Provide partners with relevant product, promotional and brand assets. - Coordinate international launches and campaigns while maintaining consistent brand guidelines.
• Tradeshows & Events - Manage the planning, booking and logistics for Arktis tradeshows and events. - Develop an annual events plan aligned with Sales and business priorities. - Coordinate Sales, Design and Production to ensure products, displays and materials are delivered on time. - Manage event suppliers and organisers. - Support the Marketing and Sales teams at events and exhibitions. - Review event performance and identify improvements for future activity.
• Content & Creative - Oversee creative content for product launches, promotions and marketing campaigns. - Brief and manage photographers, videographers, influencers and other third-party creators. - Ensure content accurately represents Arktis products and their applications. - Work with the Content Creator and wider Marketing team to maintain a consistent brand identity. - Coordinate photography, video, graphics and other marketing assets.
• Digital Marketing - Manage paid advertising activity with our third-party PPC agency. - Oversee SEO and identify opportunities for improvement. - Manage email marketing campaigns and develop email automations. - Monitor campaign performance and continually improve digital activity. - Ensure digital marketing supports wider commercial and marketing objectives.
• Websites & Brand - Oversee the Arktis retail and corporate websites. - Ensure product, company and marketing information is accurate and professionally presented. - Coordinate website updates supporting launches, promotions and campaigns. - Maintain consistency of the Arktis brand across marketing and sales materials. - Oversee the ordering, production and distribution of marketing materials. - Manage relationships with relevant marketing and print suppliers.
• Team Leadership - Lead, support and develop the Marketing team. - Set priorities, objectives and deadlines. - Support recruitment, training and development. - Provide direction, coaching and constructive feedback. - Allocate work across the team and external partners. - Encourage creativity, collaboration and accountability.
• Cross-Functional Working - Build strong relationships with Sales, International Sales, Design and Production. - Ensure marketing activity aligns with product availability, sales priorities and production schedules. - Coordinate marketing requirements across departments. - Communicate plans, deadlines and deliverables clearly across the business.

Requirements

• Proven experience in a Marketing Manager or similar role.
• Experience developing and delivering marketing plans and campaigns.
• Experience creating marketing materials and sales collateral.
• Experience supporting product launches and promotional campaigns.
• Experience planning and delivering tradeshows and events.
• Experience managing external agencies, suppliers and creative partners.
• Good knowledge of digital marketing, including PPC, SEO and email.
• Strong project management and organisational skills.
• Strong attention to detail and commercial awareness.
• The ability to manage multiple projects and priorities simultaneously.

Preferred

• Commercially minded – understands how marketing supports Sales and business growth.
• Organised – able to manage multiple campaigns, launches and events.
• Creative – able to develop ideas and turn them into effective marketing activity.
• Collaborative – enjoys working across Sales, Design, Production and other teams.
• Proactive – takes ownership and identifies opportunities.
• Hands-on – comfortable getting into the detail while managing and developing a team.
• A strong communicator – able to turn technical product information into clear, compelling communications.
• Commercially curious – interested in understanding the products, customers and markets.