Marketing Manager

Responsibilities

• Managing our agency partners: setting clear briefs, coordinating activity, challenging recommendations constructively and holding partners accountable for quality, deadlines and results.
• Owning the marketing calendar: translating our growth priorities into coordinated campaigns, content and communications.
• Delivering day-to-day marketing: writing and coordinating emails, social posts, sales materials, presentations and customer communications.
• Building our social presence: managing LinkedIn and other relevant channels, creating engaging content and supporting senior colleagues with their professional profiles.
• Keeping our website working hard: coordinating content updates and improvements with our web partner, with a focus on clear customer journeys and conversion.
• Supporting sales and customer engagement: developing materials and campaigns that help us win business, strengthen relationships and retain workers.
• Tracking what works: reporting on campaign performance, agency delivery and marketing spend, then using the insight to improve results.
• Protecting our brand: keeping messaging clear, consistent and accurate across every channel, working with internal specialists where technical review is needed.

Requirements

• At least five years’ marketing experience , including a strong track record in B2B marketing.
• A recognised marketing qualification , such as CIM, a marketing degree or an equivalent professional qualification.
• Proven experience managing agencies or specialist marketing suppliers, including briefs, budgets and performance.
• Practical social media experience, particularly LinkedIn, covering content creation, scheduling, engagement and reporting.
• Excellent writing skills and the ability to make complex subjects clear and relevant.
• Strong organisation and the confidence to manage several projects and stakeholders.
• A commercial mindset: you understand how marketing supports enquiries, conversion, retention and growth.
• A willingness to take ownership and get involved in the detail.
• Experience in recruitment, professional services, financial services or another regulated environment would be useful.

Preferred

• Experience in recruitment, professional services, financial services or another regulated environment would be useful.