Marketing Lead, UK

Responsibilities

• Lead Waymo's marketing strategy for the UK across brand, product positioning, and audience targeting, overseeing local marketing execution in partnership with our Global Brand, Growth, Creative, and Media teams
• With our UK marketing agenices, build resonate integrated campaigns, guiding creative, media approach, budget, and performance management
• Bring deep understanding of cultural context, competitive dynamics, and local insights to ensure tone and manner is locally resonant across UK marketing touchpoints
• Collaborate closely with Waymo PR, Product, Operations, Policy, and Regulatory teams to ensure alignment on how the product is messaged, managed, and scaled effectively for long-term success
• Over time, recruit, hire, and oversee a high-performing UK-based team
• Ensure UK learnings and best practices are well understood by US-based global leads to inform global brand decisions

Requirements

• 15+ years in brand and/or product marketing within a B2C tech or app-based company
• Proven experience driving customer adoption of new or complex consumer products
• Deep expertise with the UK consumer landscape, especially a strong understanding of local consumer needs, culture, and creative
• Strong track record communicating and influencing at the executive-level
• Experience managing agencies, setting KPIs, and leading marketing campaigns with accountability for measurable results
• Willingness to travel at least quarterly to the San Francisco Bay Area for training and collaboration with global team
• Willingness to travel globally as required. (~ 20%)

Preferred

• Experience at a ride-hailing, automotive, mobility, or marketplace company
• Experience launching or scaling products in international markets, ensuring brands reinforce global brand values while resonating with local audiences
• Ability to balance long-term strategy with hands-on execution in a dynamic, early-stage or evolving market environment
• A portfolio of impactful, consumer-facing marketing campaigns targeted towards UK audiences
• Collaborative leadership skills and the ability to influence ad agencies and cross-functional teams
• Impactful communication, negotiation, and people management skills