Marketing Executive

Responsibilities

• Planning and delivering integrated marketing campaigns across digital, email, content, social media and events.
• Optimising website content for SEO and AI-powered search.
• Managing HubSpot workflows, emails, forms, landing pages and audience segmentation.
• Creating and optimising blogs, case studies, newsletters and marketing materials.
• Monitoring campaign performance and using data to recommend improvements.
• Maintaining website content and scheduling social media posts.
• Supporting webinars, exhibitions and other marketing events.
• Working with sales and internal teams to support lead generation and commercial objectives.
• Identifying opportunities to improve marketing processes through automation and technology.

Requirements

• Experience delivering marketing campaigns across multiple channels (Essential)
• Practical knowledge of SEO, keyword research and content optimisation (Essential)
• Hands-on experience using HubSpot or comparable marketing automation platforms (Essential)
• Ability to analyse marketing data and recommend performance improvements (Essential)
• Strong organisational skills, attention to detail and the ability to manage competing priorities (Essential)
• Understanding of Generative Engine Optimisation (GEO) and AI-powered search.
• Experience creating digital content, email campaigns and social media posts.
• Strong communication skills and the ability to work collaboratively with internal teams.
• A marketing-related degree or equivalent professional experience.

Benefits

• Life assurance
• Annual leave entitlement (starting with 20 – 25 days + bank holidays)
• Contributory pension scheme
• Share save scheme
• Paid volunteer day
• Long service recognition
• Eyecare voucher
• Retail discounts
• Family leave
• Employee assistance programme