Marketing Executive

Responsibilities

• Support the planning and delivery of marketing campaigns to promote PTS training, apprenticeship and assessment services.
• Create and coordinate engaging content for the website, social media, email communications and other marketing materials.
• Help maintain and update website content, checking that information is accurate, accessible and consistent with the PTS brand.
• Manage and schedule social media content, monitoring engagement and identifying opportunities to improve reach.
• Support the production of marketing materials, such as brochures, learner and employer information, case studies and event resources.
• Assist with email marketing, campaign administration and maintaining relevant marketing records and contact lists.
• Monitor campaign performance and prepare reports using relevant analytics and marketing tools.
• Research audiences, sector developments and competitor activity to inform marketing plans.
• Work with colleagues and external suppliers to coordinate marketing activity and meet agreed deadlines.
• Follow PTS policies and procedures, including requirements relating to safeguarding, equality, inclusion and data protection.

Requirements

• Experience in a marketing, communications or content-focused role, or demonstrable equivalent skills and experience.
• Strong written communication skills and the ability to create accurate, engaging content for different audiences.
• Confidence using digital marketing channels, including social media, email and websites.
• Good organisational skills, attention to detail and the ability to manage competing priorities.
• A creative, practical approach to developing marketing ideas and solving problems.
• Confidence using common digital tools and a willingness to learn new platforms and systems.
• An understanding of brand consistency, audience needs and the importance of measuring marketing results.
• A collaborative and professional approach, with an interest in education, training or apprenticeships.
• A qualification in marketing, communications, digital media or a related subject would be beneficial, but equivalent experience will also be considered.
• Experience creating content for digital channels and supporting marketing campaigns.

Preferred

• A qualification in marketing, communications, digital media or a related subject would be beneficial, but equivalent experience will also be considered.
• Familiarity with website content management systems, email marketing platforms, social media scheduling tools or analytics tools would be an advantage.

Benefits

• The opportunity to contribute to marketing activity that supports learner and employer engagement.
• A collaborative working environment within an established training provider.
• Opportunities to develop marketing skills and knowledge.