Marketing Executive

Responsibilities

• Deliver Project Centre’s marketing plan, ensuring activities align with the company’s strategic objectives and business development priorities.
• Contribute to the development and continuous improvement of the marketing strategy, identifying new opportunities to increase brand awareness, customer engagement and lead generation.
• Plan, manage and deliver integrated marketing campaigns across digital and traditional channels.
• Take ownership of Project Centre’s digital presence, including social media and website content.
• Work with internal stakeholders and the Head of Marketing to create award submissions, email campaigns, blogs, videos and other marketing content.
• Plan, coordinate and deliver Project Centre’s participation in exhibitions, conferences, networking events, awards and internal events.
• Build strong relationships with stakeholders across the business, providing marketing advice and campaigns.
• Monitor and report on marketing performance using relevant metrics and analytics, producing insightful reports with recommendations for future activity.
• Conduct market research to identify industry trends, competitor activity, target audiences and new marketing opportunities.
• Manage and maintain online directories, company profiles, reviews and reputation management platforms.

Requirements

• CIM Level 3, either attained or working towards, or a recognised qualification in Digital/ Social Media, Communications, Marketing or equivalent relevant experience.
• Demonstrable experience using HubSpot, including marketing automation and social scheduling.
• Experience delivering successful marketing campaigns across digital and offline channels - utilising Canva or similar for asset creation and video production.
• Experience planning and coordinating corporate events, exhibitions or conferences.
• Strong copywriting, editing and proofreading skills, with excellent attention to detail.
• Experience managing social media platforms, particularly LinkedIn.
• Experience managing website content, preferably using WordPress.
• Good understanding of SEO, PPC and digital marketing best practice.
• Experience using marketing analytics to evaluate campaign performance and produce data-driven recommendations.
• Experience using CRM, Dynamics 365 would be an advantage.

Preferred

• Experience within engineering, infrastructure, highways or professional services.

Benefits

• Salary Up to £40,000 (Depending on Experience)
• Career Development inc LinkedIn Learning
• Healthcare cash plan
• Discounts on retail, travel, and social activities
• Cycle-to-work and Green Car scheme
• Enhanced Maternity & Paternity Package (subject to eligibility)