Marketing Executive (CRM & Digital Marketing)

Responsibilities

• CRM & Marketing Automation
• - Manage and maintain the HubSpot CRM platform, ensuring data accuracy, consistency and best practice.
• - Build, execute and optimise automated email workflows and customer nurture journeys.
• - Support lead scoring and customer segmentation strategies to improve lead quality and sales readiness.
• - Monitor database health and recommend improvements to CRM processes and reporting.
• - Work closely with the sales team to optimise lead handover processes and customer journey touchpoints.
• Campaign Management
• - Plan, coordinate and execute integrated marketing campaigns that support company objectives and lead generation targets.
• - Manage campaign delivery across multiple channels, including email marketing, social media, website content and paid advertising.
• - Support seasonal and strategic lead generation campaigns from planning through to performance review.

Requirements

• Minimum 2 years' experience in a marketing role
• HubSpot experience is essential
• Google Ads and paid digital marketing experience
• Strong understanding of email marketing and customer journey automation
• Experience managing multiple campaigns across digital channels
• Excellent written and verbal communication skills
• Strong attention to detail and organisational skills
• Analytical mindset with the ability to interpret marketing performance data
• Proficiency in Microsoft Office applications, particularly Excel and PowerPoint

Preferred

• Experience within a B2B marketing environment
• Understanding of SEO principles and website optimisation
• Experience creating marketing reports and dashboards
• Knowledge of commercial finance, financial services or professional services sectors
• Experience using marketing technology platforms such as Google Analytics 4, Google Tag Manager, Microsoft Clarity and Canva

Benefits

• Salary: £30,000 - £32,000 per annum
• Company pension scheme
• Access to Mintago salary sacrifice benefits
• Birthday leave following successful completion of probation
• Hybrid working available post-probation
• Opportunity to develop experience across CRM strategy, marketing automation, paid media, campaign management and marketing analytics
• Supportive and collaborative working environment