Customer Relationship Manager (B2B Marketing)

Responsibilities

• Build and manage strong, long-term marketing relationships with key Addmaster customers.
• Act as the primary marketing contact for assigned customers, developing a deep understanding of their business, products, and strategic priorities.
• Proactively engage customers to identify opportunities to integrate Addmaster technologies into their marketing narratives.
• Develop structured customer engagement plans to strengthen relationships and increase visibility of Addmaster within customer organisations.
• Work closely with the sales team to align customer engagement with commercial priorities and opportunities.
• Own and evolve Addmaster’s co-branding strategy with customers.
• Identify, develop, and deliver co-branded marketing initiatives including: Case studies, Product launches, Joint PR and editorial opportunities, Digital campaigns, Customer success stories
• Ensure consistent and correct use of Addmaster branding across all customer-facing materials.
• Build and maintain a strong pipeline of co-branding opportunities, tracking progress and commercial impact.
• Continuously identify new ways to increase Addmaster’s visibility within customer products and communications.

Requirements

• Strong experience in customer-facing marketing, account management, or partnership roles.
• Proven ability to build and manage relationships with external stakeholders.
• Commercial awareness with the ability to link marketing activity to business outcomes.
• Experience delivering co-marketing or partnership initiatives.
• Confident communicator with strong presentation and interpersonal skills.
• Experience managing exhibitions, events, or customer activations.
• Strong organisational and project management skills.
• Ability to work cross-functionally with sales, marketing, and external partners.
• Competent IT skills; experience with CRM systems and marketing tools is beneficial.