Marketing Director EU

Responsibilities

• Define and deliver the annual regional marketing strategy, aligned with global brand direction and regional financial targets.
• Lead cohesive, innovative 360° marketing campaigns and activations that build brand awareness, drive consumer engagement and deliver commercial results.
• Own regional product launch and innovation strategies across marketing, PR, influencer relations and trade channels.
• Identify opportunities to build brand relevance through consumer insights, emerging trends, partnerships and experiential activations.
• Own the annual marketing budget, including planning, tracking, reconciliation and optimisation to maximise ROI.
• Partner closely with Global Marketing to ensure campaigns, toolkits and assets are timely, relevant and optimised for regional markets.
• Manage and develop the regional Trade Marketing Managers.
• Develop and lead the annual Trade Marketing strategy by channel, aligned with brand and global guidelines.
• Partner closely with Commercial teams and wholesale retailers to develop impactful marketing and activation plans that drive brand visibility, consumer engagement and sales.
• Own channel marketing plans and budgets in collaboration with Commercial teams to deliver business objectives.

Requirements

• Significant marketing experience within the beauty industry is essential.
• Strong experience in social media and influencer marketing, with a proven understanding of how these channels contribute to brand building, consumer engagement and successful 360° campaigns.
• A well-rounded marketing generalist with broad omnichannel experience across brand marketing, digital, trade marketing, PR, influencer relations and experiential activations.
• Proven experience developing and delivering integrated marketing campaigns and product launches across multiple consumer touchpoints.
• Strong understanding of wholesale and retail partnerships, with experience creating collaborative marketing plans that drive brand awareness and commercial performance.
• Multi-market experience across Europe, within a global beauty brand.
• Strategic, creative and commercially minded, with the ability to translate consumer insights and market trends into impactful marketing activity and measurable ROI.
• Proven leadership experience, with the ability to inspire, develop and motivate high-performing teams.
• Excellent stakeholder management, communication and influencing skills, with the ability to build strong relationships across functions and at all levels.
• Comfortable operating at both strategic and executional levels within a fast-paced, agile and entrepreneurial environment.