Sr. Marketing Manager, UKI and France

Responsibilities

• - Develop and implement comprehensive marketing plans for the direct market, aligned with regional/global strategy and revenue objectives.
• - Lead local go-to-market strategy and execution for product launches in close partnership with Regional/Global Marketing.
• - Own country's marketing budget, ensuring proper allocation across channels in line with financial guidelines and business priorities.
• - Plan and execute integrated 360° campaigns across digital, social, paid media, website, trade marketing, CRM/email, and events for both B2B and B2C.
• - Lead the planning and execution of major trade shows, B2B and B2C events (as needed), ensuring strong communication, brand presence, and measurable ROI.
• - Partner with Sales and Education to ensure effective messaging, tools, and activation materials across all customer touchpoints.
• - Provide market insights and business analysis (segmentation, pricing, distribution, competitive landscape) to support strategic decision-making.
• - Ensure brand consistency, positioning, and messaging excellence across all initiatives.
• - Build strong relationships with sales, acting as a strategic marketing advisor to elevate execution standards.
• - Track, analyze, and report on KPIs, using insights to optimize performance and maximize ROI.

Requirements

• 8+ years of progressive marketing experience, ideally within beauty, medical aesthetics, devices, or skincare.
• Strong experience in direct-market environments preferred.
• Proven track record of leading successful product launches and integrated marketing campaigns.
• Strong strategic thinking combined with hands-on execution capability.
• Demonstrated budget management experience.
• Excellent stakeholder management and interpersonal skills.
• Strong analytical mindset with the ability to translate data into action.
• Ability to manage multiple priorities in a fast-paced environment.
• BS in Marketing or related field required, MBA a plus.
• Fluency in French, and English are a requirement.