Regional Marketing Manager, Northern Europe

Responsibilities

• Regional Pipeline - Own the regional qualified pipeline target, managing execution across all campaigns and levers to deliver monthly and quarterly pipeline goals.
• Regional GTM Marketing: Translate regional GTM goals and priorities into local events and take ownership of regional campaigns and as a result attract customers and achieve revenue goals.
• Field & Events: Own the UK events strategy across Workable owned (user groups, roundtables, webinars) and third party events, including the negotiation of sponsorship packages with suppliers, organising each aspect of the delivery, representing Workable as a spokesperson and working closely with the Global SDR Director on post-event follow-up campaigns and reporting.
• Sales Partnership: Create and localise messaging and customer-facing content for Workable’s ICPs, partner with regional sales teams on targeted events and regional campaigns to build a robust pipeline of new logo and expansion opportunities.
• Customer Advocacy Programs: Establish annual content calendar, source and secure customer participation in written and video testimonials. Also own review platform initiatives, such as TrustPilot.
• Building a Community: Identify, build and help to activate the right partnerships with associations/communities and technology partners and initiate opportunities to run co-events, and create demand using digital and in-person channels.
• Media & PR relations: Identify and pursue local media/PR opportunities across Northern Europe, particularly in the UK.
• Localisation of website and content: Own opportunities to localise content available on Workable’s website for Northern European markets

Requirements

• 4–7 years in B2B marketing, with real ownership of a regional or field marketing remit: agency, in-house or a mix
• Strong, hands-on events and trade show experience: sourcing venues, presenting, managing budgets, running a stand or roundtable series yourself
• Comfortable holding a budget and being accountable for how it's spent and what it returns and being able to report on this to leadership
• Confident working with a sales organisation: Account Management and New Business teams will look to you to support pipeline and expansion
• Strong written and verbal communicator and presenter who can represent a global brand consistently across multiple local markets, including at events with press and media contacts
• Organised self-starter: this role runs its own calendar with limited day-to-day oversight and will require operating with attention to detail at all times

Preferred

• Experience in HR tech, recruiting, or another B2B SaaS category
• Existing relationships with N. Europe HR/recruiting analysts, associations, journalists or media outlets
• Familiarity with G2/Capterra/TrustPilot review programmes
• Video production or customer testimonial sourcing experience
• Experience covering more than one country/market from a single regional seat

Benefits

• 💰 Competitive Pay: A salary of £65,000–£85,000
• 🛡️ Comprehensive Coverage: Private health insurance and a pension plan.
• 📱 Stay Connected: Cell phone reimbursement for seamless communication.
• 🛠️ Work in Style: Apple equipment to set you up for success.
• 🍴 Daily Fuel: A daily lunch allowance to keep you energized and productive.
• 🏡 Hybrid Working: One day per week working from home.