Local Marketing Executive - 12 Month FTC

Responsibilities

• Support and educate practice owners on local marketing activity, providing guidance on campaigns, social media, website content and promotional materials to drive client growth while ensuring brand consistency.
• Deliver workshops, training and practical marketing support, capturing feedback and insights to continuously improve tools, resources and processes.
• Coordinate regional and local marketing campaigns from briefing through to execution, ensuring activity is delivered on time, within budget and aligned to wider business objectives.
• Monitor and analyse campaign performance, sharing recommendations and insights to improve future marketing activity.
• Create, proof and manage content across multiple channels, including websites, email, social media and in-practice marketing materials, maintaining a consistent tone of voice and brand standards.
• Brief and manage creative requirements with internal teams and external agencies, ensuring high-quality, compliant marketing assets are delivered efficiently.
• Manage practice websites and email communications, optimising content and performance to drive engagement, registrations and bookings.
• Improve marketing processes, systems and self-service tools to enhance the support experience for practices.
• Manage point-of-sale materials, supplier orders and purchase order processes, ensuring effective stock control and financial accuracy.
• Build strong relationships with internal stakeholders and external partners, using data and insights to influence decisions and support business growth.

Requirements

• You'll be a confident and proactive marketing professional with experience delivering successful local or regional marketing campaigns that drive customer engagement and growth. A strong communicator, you'll be skilled at building relationships with a wide range of stakeholders, providing expert advice and influencing outcomes through a collaborative approach.
• You'll bring excellent copywriting and proofreading skills, with the ability to create compelling content across multiple channels while maintaining a consistent brand voice. Comfortable working across websites, email platforms and social media, you'll have a good understanding of digital marketing channels and how to optimise performance through data and insights.
• Highly organised and able to manage multiple projects simultaneously, you'll thrive in a fast-paced environment, balancing priorities and meeting deadlines with ease. You'll also be confident analysing campaign results, identifying trends and using data to make recommendations that improve future activity.
• Experience in a multi-channel marketing role is essential, ideally within a retail, franchise, healthcare or other customer-focused environment. Knowledge of CRM and marketing automation platforms, such as Salesforce, would be advantageous, as would experience supporting franchise or joint venture businesses. A marketing qualification such as CIM or IDM, familiarity with Adobe Creative Cloud and an interest in the veterinary or pet care sector would also be beneficial.

Preferred

• A marketing qualification such as CIM or IDM, familiarity with Adobe Creative Cloud and an interest in the veterinary or pet care sector would also be beneficial