Marketing and Communications Manager

Responsibilities

• You’ll be responsible for leading our marketing and communications, helping us reach more people, sell more tickets and tell the stories that make Swanage Railway so special.
• One day you might be developing a campaign for a major steam gala, the next creating content for social media, working with the press, promoting a new visitor experience or helping us reach an entirely new audience.
• You’ll work closely with our CEO, managers, staff and volunteers, and you’ll have the opportunity to bring your own ideas to life. This is a role where you can genuinely make a difference.
• Create brilliant marketing campaigns that attract visitors and drive ticket sales.
• Bring fresh ideas and creativity to our brand and visitor experience.
• Make the most of digital marketing, social media, email campaigns and our website.
• Use data and insights to understand what works and improve results.
• Help us reach new audiences, particularly families and visitors to Dorset.
• Build strong relationships with the media, tourism partners and local businesses.
• Lead and inspire our volunteer marketing team.

Requirements

• What matters is that you understand how to attract audiences, build a brand and get people through the door. We’ll teach you about the trains!
• You might currently work in tourism, hospitality, leisure, retail, events or another customer-focused sector.
• You’ll be able to bring creative ideas and commercial experience to the role.
• You’ll understand how to attract audiences, build a brand and get people through the door.

Preferred

• an interest in heritage would be lovely