Marketing Communications Specialist

Responsibilities

• Creating long and short-form content tailored to specific sectors and accounts (NHS, universities, local authorities, commercial property)
• Executing account-based marketing campaigns, from content creation to channel delivery
• Building and running nurture journeys in HubSpot, keeping leads and prospects moving through the funnel
• Working with creative partners on larger campaign moments, and AI-assisted tools for smaller content, produced quickly and efficiently
• Building campaign landing pages and web content, and implementing these in the web CMS
• Tracking and reporting on tactical campaign metrics
• Coordinating workstreams, timelines, deliverables and third-party suppliers
• Keeping all outputs on brand and on message

Requirements

• Proven, applied experience in marketing, communications or content delivery, evidenced through real campaigns and outcomes
• A genuine grasp of marketing fundamentals, audience, positioning, and what moves someone from unaware to engaged to converted
• Experience in B2B or B2G marketing, or a clear understanding of longer, multi-stakeholder buying journeys
• Evidence of continual learning, through formal study, professional bodies (e.g. CIM), respected industry courses (e.g. Mark Ritson's Mini MBA), or simply staying close to the craft
• A degree is welcome but not required

Preferred

• Writes clearly and persuasively, able to shape a message for a website, an email or a social post
• Ideally has an eye for creative, and knows what great looks like
• Organised and able to run multiple workstreams at once and still hit the deadline
• Confident managing external partners and creative agencies, clear on what good looks like
• Comfortable with ambiguity, and sees it as something to shape, not wait out
• Proactive and hands-on, more interested in getting it done well than getting it perfect
• Builds good working relationships easily, with the Marketing Director, suppliers, and colleagues alike

Benefits

• Bupa Private healthcare for the duration of the contract
• 10% employer pension contribution
• 25 days' annual leave plus 8 bank holidays (pro rata for the contract term)
• Hybrid working: 3-4 days in our Glasgow office
• Access to the AI and creative tools you need to do the job well
• Occasional UK travel to our London office and project sites across the country