Marketing and Communications Officer

Responsibilities

• fundraising: support the charity's fundraising activity by effectively communicating our impact, stories and case for support through campaigns, appeals and stakeholder communications
• content creation: develop high-quality content for various platforms, including websites, social media, newsletters, press releases, blogs, and promotional materials
• social media management: oversee and manage the company’s social media channels, ensuring consistent brand messaging and engagement with communities and curation of relevant external content from partners
• website management: maintain website content and work with website developers/designers to ensure the site remains up to date and continues to meet the needs of the charity
• marketing campaigns: plan and deliver multi-channel marketing and communications campaigns, including digital, email, social media and traditional marketing activity, and the production of marketing materials that raise awareness of Community Resource’s impact and engage supporters, donors, volunteers and beneficiaries.
• analytics and reporting: monitor and report on the effectiveness of marketing and communications activities, using data and insights to inform future communications and marketing decisions
• brand management: ensure all communications and marketing material align with brand standards and support the organisation’s brand strategy
• public relations: develop and maintain relationships with media contacts, prepare press kits, and manage media inquiries to enhance the organisation’s public image
• event support: assist with the promotion and delivery of community, organisational and fundraising events, including content gathering, event set-up and pack-down, preparation of promotional materials, stakeholder engagement, and providing practical support during events such as registration, attendee engagement and fundraising activity
• effectively manage projects and campaigns using Asana

Requirements

• Experience: in a communications or content role: 2 years (required)
• Licence/Certification: Driving Licence (required)
• Ability to commute/relocate: Shrewsbury SY2 6LG: reliably commute or plan to relocate before starting work (required)

Benefits

• Company pension
• Flexitime
• Free parking
• On-site parking
• Sick pay
• Work from home