Marketing Business Partner

Responsibilities

• Commercial Campaign Strategy: Lead multi-channel campaigns for Halls, Brookes Lettings, Venues, Catering, Print, and Summer Schools to directly hit financial targets.
• B2B and Venues Growth: Position the Venues brand across corporate and conference markets to drive year-round short-stay bookings.
• Student Experience and Residential Life: Align accommodation marketing with student belonging, retention, and inclusion strategies, highlighting provisions like Halal and Kosher offerings.
• Digital and Physical Conversion: Manage high-converting web pages and oversee the physical positioning of the new Brookes Living shopfront in the Colonnade.
• Insight and Analytics: Conduct competitor benchmarking, analyze commuting and web behavior, and present robust business cases to Senior Leadership using systems data such as Kinetics.
• Vendor and Partner Oversight: Guide strategic marketing for third-party partners like Gather and Gather to ensure agreed revenue targets are met.

Requirements

• Marketing Expertise: Degree or professional qualification in marketing, or equivalent experience, with a track record of running integrated, multi-channel digital campaigns.
• Commercial Acumen: Proven experience managing commercial growth strategies, monitoring budgets, setting KPIs, and demonstrating ROI.
• Data and Strategy: Ability to translate complex data analytics into actionable strategy, pipeline reporting, and institutional business cases.
• Stakeholder Engagement: Excellent communication skills with the ability to influence cross-functional teams and external partners.
• Mobility: A valid UK driving license and ability to travel between campus sites.
• Sector Background: Experience in Higher Education, B2B operations, or commercial sectors such as food and beverage, accommodation, or conferencing is desirable.

Preferred

• Sector Background: Experience in Higher Education, B2B operations, or commercial sectors such as food and beverage, accommodation, or conferencing is desirable.

Benefits

• Work-Life Balance: Flexible hybrid working setup with equipment provided.
• Generous Leave: 25 days annual leave, rising with service, plus 8 Bank Holidays and approx. 5 University closure days.
• Financial Wellbeing: High-quality Local Government Pension Scheme, financial education resources, and relocation support for moves over 30 miles.
• Perks and Facilities: On-site nursery, discounted campus gym membership, travel discounts, and TOTUM savings.
• Inclusive Culture: Athena SWAN Bronze award holder, Disability Confident Employer, and active staff networks fostering a welcoming community.