Marketing Automation Executive (Fundraising Operations) at Canal & River Trust | UK

Canal & River Trust

Marketing Automation Executive (Fundraising Operations)

UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 5 weeks ago

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Job Summary

Own the marketing automation lifecycle for donor communications using Marketo, with ownership of audience segmentation, reporting, and dynamic content testing.

Own segmentation and smart-list management to improve donor targeting across campaigns.
Build and optimize reporting dashboards to measure email performance and journey impact.
Collaborate with content, fundraising, and volunteering teams to test and learn the donor journey from audience to supporter.

Job Description

Responsibilities

Build Marketo email campaign programmes to enable the Trust to deliver targeted communications to our large database.
Build smart campaigns for selection and processing of contacts.
Manage system smart lists in Marketo.
Build reporting for analysing email campaigns.
Input and provide content insights for emails.
Advise on and build new segmentations.
Support, design and deliver email testing plans.
Send out fast-turnaround email communications (reputational and appeals).
Deliver email marketing support to wider teams.
Work with the digital content team, the fundraising team and volunteering team to continuously test and learn our evolving user to supporter model.

Requirements

Experience working with data
CRM Experience (e.g Salesforce, Microsoft Dynamics, etc)
Understanding of Email Marketing
Awareness of Marketing Automation
Awareness of GDPR

Preferred

Understanding of Marketing Automation
Knowledge of Marketo
Marketing-related degree or qualification desirable
Comprehensive experience of running and reporting on successful email marketing programmes
Strong understanding of DPA, GDPR and other relevant data protection legislation
Understanding and ability to read, write and analysis google analytics
Excellent understanding of user experience and other optimisation techniques
Experience of project management tools; such as basecamp and trello.
Experience in drawing insights on content and audiences.
Experience in conversion rate optimisation techniques

Benefits

Enjoy a competitive pension scheme, increasing holiday entitlement, and a range of employee benefits.
For a full breakdown of our benefits, check out our brochure here:EVP - 1.
Learn more: https://canalrivertrust.org.uk/about-us/work-for-us/our-benefits

Canal & River Trust

We're the charity who look after and bring to life 2,000 miles of waterways across England and Wales, because we believe that life is better by water. Our research findings are showing that spending time by water, whether it be your lunchbreak, daily commute or just a weekend stroll, really does make us feel happier and healthier.With ever increasing rates of obesity and stress and declining mental health in the UK, we believe we are uniquely placed to make a significant contribution to improving the wellbeing of millions of people. Many of the waterways we care for run through some of our country’s most deprived and multi-cultural urban communities where access to quality green space is scarce. That’s why, at Canal & River Trust, our passionate team are working with volunteers and communities across England and Wales to transform their canals and rivers into spaces where local people want to spend time and feel better. We know this will bring wellbeing opportunities to millions.

Founded in 2012

Ellesmere Port, England, GBR

1.3K employees (70 in marketing)

www.canalrivertrust.org.uk