Senior Marketing Automation Manager (Client-Facing)
Force24
Leeds, UK (Hybrid)
£45K/yr - £55K/yrIn-houseFull-timeSenior level3+ years exp.
2 days ago
Marketing Automation Executive (Fundraising Operations)
UK (Hybrid)
Salary Not AvailableMid LevelFull time
Posted 3 months ago
Job Summary
Own the marketing automation lifecycle for donor communications using Marketo, with ownership of audience segmentation, reporting, and dynamic content testing.
- Own segmentation and smart-list management to improve donor targeting across campaigns.
- Build and optimize reporting dashboards to measure email performance and journey impact.
- Collaborate with content, fundraising, and volunteering teams to test and learn the donor journey from audience to supporter.
Job Description
Responsibilities
- Build Marketo email campaign programmes to enable the Trust to deliver targeted communications to our large database.
- Build smart campaigns for selection and processing of contacts.
- Manage system smart lists in Marketo.
- Build reporting for analysing email campaigns.
- Input and provide content insights for emails.
- Advise on and build new segmentations.
- Support, design and deliver email testing plans.
- Send out fast-turnaround email communications (reputational and appeals).
- Deliver email marketing support to wider teams.
- Work with the digital content team, the fundraising team and volunteering team to continuously test and learn our evolving user to supporter model.
Requirements
- Experience working with data
- CRM Experience (e.g Salesforce, Microsoft Dynamics, etc)
- Understanding of Email Marketing
- Awareness of Marketing Automation
- Awareness of GDPR
Preferred
- Understanding of Marketing Automation
- Knowledge of Marketo
- Marketing-related degree or qualification desirable
- Comprehensive experience of running and reporting on successful email marketing programmes
- Strong understanding of DPA, GDPR and other relevant data protection legislation
- Understanding and ability to read, write and analysis google analytics
- Excellent understanding of user experience and other optimisation techniques
- Experience of project management tools; such as basecamp and trello.
- Experience in drawing insights on content and audiences.
- Experience in conversion rate optimisation techniques
Benefits
- Enjoy a competitive pension scheme, increasing holiday entitlement, and a range of employee benefits.
- For a full breakdown of our benefits, check out our brochure here:EVP - 1.
- Learn more: https://canalrivertrust.org.uk/about-us/work-for-us/our-benefits
Canal & River Trust
We're the charity who look after and bring to life 2,000 miles of waterways across England and Wales, because we believe that life is better by water. Our research findings are showing that spending time by water, whether it be your lunchbreak, daily commute or just a weekend stroll, really does make us feel happier and healthier.With ever increasing rates of obesity and stress and declining mental health in the UK, we believe we are uniquely placed to make a significant contribution to improving the wellbeing of millions of people. Many of the waterways we care for run through some of our country’s most deprived and multi-cultural urban communities where access to quality green space is scarce. That’s why, at Canal & River Trust, our passionate team are working with volunteers and communities across England and Wales to transform their canals and rivers into spaces where local people want to spend time and feel better. We know this will bring wellbeing opportunities to millions.
Founded in 2012
Ellesmere Port, England, GBR
1.3K employees (70 in marketing)
Marketing Team
Marketing Team Size
50 (4% of company)
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
447.7K
Monthly Google Ads Budget
$121
Traffic Source Mix
Search
66.3%
Direct
16.8%
Referral
5.6%
Social
3.5%
Paid
4.4%
Headcount Trend
Current headcount: ~1.3K
News about Canal & River Trust
Links
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