Responsibilities

• Own the continual growth, quality and effective use of LegalTechTalk Europe’s marketing database
• CRM and audience data expert, connecting database growth, event registrations and digital content engagement to understand our audience and identify opportunities to increase participation
• Lead audience targeting, automated journeys, email delivery and performance analysis
• Turn insights into practical improvements, helping us reach relevant people, engage them effectively and convert interest into action
• Develop and execute an audience growth strategy with the Head of Marketing, covering the database, event audiences and year-round digital content
• Manage data acquisition, enrichment and AI-assisted tools to grow relevant audiences, improve contact data and support targeted outreach
• Oversee the progression of cold prospect data into MQLs, managing outreach flows, qualification and engagement criteria, and moving relevant contacts into CRM nurture journeys
• Recommend and implement new tools and approaches that improve acquisition, qualification and campaign efficiency, maintaining data accuracy and appropriate marketing permissions
• Own CRM data structure and quality, including contact and company records, relevant deal information, classification, imports, deduplication and enrichment
• Build audience segments based on roles, sectors, interests, behaviour and lifecycle stage, identifying gaps in audience coverage

Requirements

• strong background in marketing automation and campaign management
• solid understanding of CRM systems and how they integrate with marketing technology
• detail-oriented and data-driven
• excellent knowledge of GDPR compliance
• keen eye on maintaining data quality
• strong analytical skills
• ability to structure and optimise campaigns around audience personas
• collaborative and personable team player
• based at our Legal Tech Talk offices in Victoria