Responsibilities

• Automate & Optimize: Manage and optimize campaigns, nurture streams, and personalization journeys for Glion, Les Roches, École Ducasse & ISH.
• Drive Conversions: Create ad-hoc campaigns to support enrolment conversion activities.
• Continuous Improvement: Implement testing plans to improve performance, content, and conversion rates.
• Collaborative Support: Partner with the Head of Marketing Automation & CRM to optimize business processes and manage landing pages, personalization blocks, and more.
• Reporting & Analysis: Ensure campaign performance meets targets and provide regular reporting and insights to improve ongoing campaigns.
• You’ll work closely with internal teams, including the Chief Revenue Officer, Senior Marketing Automation Executive, and our dynamic digital marketing crew.

Requirements

• at least 12 months of hands-on experience with a fully integrated Marketing Automation platform (HubSpot preferred)
• 2+ years in technology marketing, marketing operations, or a similar role
• a strong understanding of lead generation, SEO/SEM, web, social media, and omnichannel activities
• proficiency in Excel and HTML
• Fluent in English
• a creative and commercial mindset

Preferred

• CRM systems (especially Salesforce) is a bonus.