Marketing Automation Manager at Forterro | London, UK

Marketing Automation Manager

London, UK (Hybrid)

Salary Not AvailableMid LevelPermanent

Posted 2 months ago

Job Summary

Own email marketing strategy and ops across the funnel, turning new concepts into measurable outcomes while aligning with Field Marketing and COE and communicating with senior leadership.

Own the Email channel strategy, funnels, and performance measurement across languages and products.
Drive improvements to operations, systems, and tools, including platform enhancements and A/B testing.
Influence senior stakeholders to adopt new methodologies and ensure cross-team alignment.

Job Description

Lead the development of new Email marketing concepts and methods that advance marketing Performance.
Define objectives for Email marketing channel and ensure measurable outcomes.
Influence stakeholders to adopt new operational practices, methodologies and approaches.
Communicate with senior leadership on matters of technical and strategic importance.
Lead improvements to email marketing operations, systems, processes and tools across multiple areas.
Oversee advanced demand funnel optimisation and performance measurement.
Collaborate closely with Field Marketing and COE teams to ensure alignment and collaboration.
Guide enhancements to Email marketing technology platforms and ongoing A/B testing.
Lead on strategy, planning, build and report channel performance and optimisation.
Anticipate operational needs and drive actions to improve efficiency and first in class performance.

Extensive experience in Email marketing operations, including building strategies, creating first-in-class email journeys at every stage of the prospect funnel.
extensive knowledge of building email journey using systems such as HubSpot, Pardot.
Recognised subject matter expertise in marketing technology, performance and operational frameworks.
Ability to create and promote new methodologies and operational approaches.
Strong communication and influencing skills, including the ability to work with senior leadership.
Ability to analyse and optimise complex technical and operational issues across.
Proven track record of independently leading complex projects with strong judgement.
Experience improving email performance and processes for multiple products and multiple languages.

Forterro

3.2 Glassdoor

Founded in 2012, Forterro has grown to become a category leader software solutions for the industrial market – with strongholds in Europe’s top production economies, as well as regional service hubs and development centres around the world. From more than 40 office locations, our 2,500 employees provide and support software for more than 25,000 industrial businesses. Our products are deeply rooted in the demands of their local geography. And each is designed to strengthen and accelerate our customers’ ability to operate efficiently and compete effectively.

Founded in 2012

London, England, GBR

537 employees (34 in marketing)

www.forterro.com/en

61% recommend to a friend