Responsibilities

• Acts as the primary EMEA operational SME for Adobe Campaign, troubleshooting complex campaigns, workflow, audience and data issues and partnering with Technology and global platform teams to resolve incidents, implement platform changes and maintain reliable campaign operations.
• Advises internal clients on operational process(es), such as data-driven target audience identification and results analysis. Assigned to a broad client base and can provide the full range of standard operational services applicable to the role. Actively participates in campaign planning meetings to ensure a thorough understanding of campaign objectives, timing, and necessary deliverables.
• Develops standard processes and SLAs related to distribution of email across a wide variety of types and complexity that align with campaign objectives. Presents to internal clients and leads negotiations to land on the final operational plans to support the campaign. Outlines the advantages and disadvantages of the presented choices, ensuring stakeholders understand the effects on effectiveness and timing.
• Conducts regular reporting of operational activities for assigned campaigns. Manages the production schedule(s), taking steps to adjust resources and timing when challenges arise or changes occur. Seeks to anticipate unforeseen issues and prepares contingency plans accordingly.
• Ensures execution of operational plans for assigned campaign(s) include the appropriate regulatory provisions.
• In addition, the role manages and improves marketing automation and Lead Management across EMEA, including automated nurture journeys, sales signals, marketing-to-sales data flows and campaign performance reporting. It acts as the primary EMEA subject-matter expert for Adobe Campaign and partners across Marketing, Sales, Technology, Data and Compliance to improve scalability, data quality, governance and commercial follow-up.

Requirements

• Bachelor's degree or the equivalent combination of education and relevant experience AND 5+ years of total relevant work experience
• Hands-on proficiency using Adobe Campaign or a comparable enterprise marketing automation platform; Adobe Campaign Classic certification advantageous.
• Experience delivering multi-market email campaigns, event communications and automated nurture journeys.
• Experience of Lead Management, sales signals or marketing-to-sales integration, including Salesforce or a comparable CRM platform.
• Strong audience and database marketing capability, including segmentation, qualification, exclusions, consent, suppressions and data quality.
• Ability to analyse campaign performance and turn engagement data into practical recommendations and actionable sales information.
• Familiarity with SQL or other query languages, enterprise MarTech platforms and reporting or business intelligence tools such as Tableau or Power BI.
• Strong stakeholder management and delivery skills across Marketing, Sales, Technology, Data and Compliance in a high-volume environment.

Preferred

• Native or fluent proficiency in German, Italian or Spanish, alongside professional fluency in English, is strongly preferred.
• Adobe Campaign Classic Business Practitioner certification or an equivalent relevant marketing automation platform certification would be advantageous.
• Experience working with Salesforce, Seismic, Adobe Experience Cloud and reporting or business intelligence tools.
• Experience supporting marketing automation or Lead Management activity across multiple EMEA markets.