Responsibilities

• Build, manage and optimise campaigns, nurture journeys, automated workflows and behavioural communications in Adobe Marketo Engage.
• Own Marketo administration, governance, programme structures, lead scoring, lifecycle models, forms, landing pages and operational processes.
• Develop reporting and dashboards to measure campaign performance, engagement, pipeline contribution and ROI.
• Monitor Marketo and Microsoft Dynamics 365 integrations, working with CRM and technical teams to resolve data and system issues.
• Partner with Marketing, Sales and Operations teams, providing guidance on automation, audience strategy, measurement and platform capabilities.
• Identify opportunities to improve automation, efficiency and campaign performance while supporting the ongoing development of marketing operations.

Requirements

• Extensive hands-on experience administering Adobe Marketo Engage and strong knowledge of its core functionality.
• Proven experience building automated nurture and demand generation programmes, with strong knowledge of lead management, lifecycle and scoring.
• Experience working with CRM platforms, particularly Microsoft Dynamics 365, and integrated marketing technology ecosystems.
• Strong analytical skills with experience in campaign, pipeline and ROI reporting; Power BI experience is desirable.
• Excellent communication and stakeholder management skills, with the ability to work effectively across Marketing, Sales and Operations.
• Highly organised, detail-oriented and proactive, with strong problem-solving skills and the ability to work autonomously.

Preferred

• B2B technology experience and Marketo certification are desirable.
• Power BI experience is desirable.

Benefits

• Hybrid working - 3 days in the office and 2 days working from home
• Working flexible hours - flexing the times you start and finish during the day
• Flexibility around school pick up and drop offs
• Wherever you work, we want you to experience the freedom and autonomy to realise your potential. You will feel supported by a team that celebrates individuality, encourages different perspectives, and embraces every background.