Marketing Analyst

Responsibilities

• Use SQL to query and extract large datasets from our data warehouse, including web traffic, rankings, and crawl data.
• Utilise Python (using libraries like Pandas/Polars, NumPy, Matplotlib) to clean, analyse, and visualise data to identify performance trends and opportunities.
• Own the design and maintenance of dashboards and reports in tools like Google Data Studio or Tableau to monitor key SEO metrics.
• Analyse SERP (Search Engine Results Page) landscapes, competitor performance, and other forms of search data to inform content and technical SEO strategy.
• Collaborate with the wider teams to provide data-driven recommendations.
• Design and run SEO tests and other experiments, analysing the results to prove the effectiveness of our SEO initiatives.
• Communicate complex findings in a clear and concise manner to both technical and non-technical stakeholders.

Requirements

• SQL: You are comfortable writing queries to join, filter, and aggregate data from multiple tables.
• Demonstrable Marketing analytics experience: a strong track record in marketing analytics, with a grasp of SEO, on-page/content, ranking factors, and how search engines crawl and index at scale.
• Analytical tooling: working knowledge of GA4, Google Search Console, and at least one enterprise crawler or SEO platform (e.g. Botify, Sitebulb, Ahrefs, Semrush).
• Python for data analysis: You have practical experience using Python for data manipulation and analysis.
• Data visualisation: experience building reporting in tools like Google Data Studio, Tableau, or Power BI.
• A strong analytical and problem-solving mindset: You can break down complex questions, form a hypothesis, and use data to find the answer.
• Clear communication skills: You can articulate your findings and the story behind the data.
• A proactive attitude and a desire to learn and develop new skills.

Preferred

• Experience working with APIs to extract and combine data from multiple SEO and analytics sources.
• Experience with BigQuery or another cloud data warehouse.
• Experience working with large websites (1m+ pages)

Benefits

• Westfield Health Cash Plan: Allows users to claim money back (up to set limits) for everyday healthcare expenses, such as dental check-ups, optical care, and therapy treatments.
• Annual Leave: 33 days inclusive of bank holidays (pro rata).
• Me Day: A dedicated “Me Day” each year for yourself.
• Volunteering: A paid charity volunteering day each year.
• Twinkl Perks: Free Twinkl subscriptions for you and your family.
• Culture: A friendly, welcoming, supportive environment and a people-first culture where collaboration and kindness matter.
• Flexibility: Flexible working with opportunities to work from home.
• Inclusion: A commitment to creating an inclusive workplace. Our Employee Network Programme includes groups focused on LGBTQ+, People of Colour, Disabilities (visible/invisible), Women in Tech & Working Parents.
• Financial Security: Enhanced pension contributions and Life insurance.
• Family Support: Enhanced maternity, adoption, and paternity pay.