Global Measurement Account Director

Responsibilities

• Lead the delivery of an integrated measurement roadmap, establishing clear workstreams, governance and practical approaches that teams can adopt.
• Translate business priorities into measurement plans, KPI frameworks, learning agendas, test designs and reporting requirements.
• Shape measurement approaches across global, regional and local markets, balancing consistency with differences in data availability and business needs.
• Lead measurement across audiences, identity, commerce, social and influencer activity, campaign effectiveness, and creative and production effectiveness.
• Partner with marketing science and data science specialists on approaches including MMM, incrementality, attribution, market testing and outcome modelling.
• Turn modelling, experimentation and campaign results into clear recommendations that strengthen planning, investment and optimisation.
• Lead and develop a small team of analysts and measurement specialists while building collaborative relationships with senior client and cross-functional stakeholders.

Requirements

• Substantial experience in marketing measurement, media analytics, marketing science or data-led transformation, ideally gained in an agency, CPG, retail, commerce or client environment.
• Experience delivering complex measurement programmes across multiple markets and collaborating effectively with senior stakeholders.
• Strong practical knowledge of KPI frameworks, learning agendas, test-and-learn approaches, MMM, incrementality, attribution, campaign analysis and optimisation.
• An understanding of integrated measurement spanning audiences, identity, commerce, social and influencer, creative and production activity.
• The ability to interpret modelling outputs, question assumptions and translate analysis into clear, commercially useful action.
• Experience leading or developing analysts or measurement specialists and coordinating cross-functional delivery.
• Familiarity with analytics and BI tools such as Power BI, Tableau, Excel, SQL, Python or R. Coding expertise can be valuable but isn’t essential.

Benefits

• Starcom offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave.
• You'll also have access to a range of additional initiatives, including:
• Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
• Publicis Groupe works primarily from the office or our clients' office four days per week.