Global Measurement Director

Responsibilities

• Translate attribution, marketing mix modelling (MMM) and incrementality outputs into clear recommendations that improve media performance and investment decisions.
• Help evolve and apply measurement frameworks across markets, creating consistency in KPIs and measurement approaches.
• Develop effective dashboards and reporting that make media performance and key insights easy to understand and act on.
• Partner with Performance and Strategy teams to identify optimisation opportunities and inform budget allocation.
• Support Test & Learn programmes, from experiment design and measurement through to post-test analysis and scaling successful learnings.
• Bring together measurement, data, reporting and analytics, working closely with Data & Technology and Analytics teams.
• Build trusted relationships with global and regional stakeholders, presenting recommendations clearly to both technical and non-technical audiences.

Requirements

• Strong knowledge of attribution, MMM and incrementality testing, with the ability to turn analytical outputs into practical recommendations.
• Experience analysing large-scale media datasets and using metrics such as CPA, ROAS, LTV and incrementality to understand performance.
• Experience with BI and visualisation tools such as Looker Studio, Power BI or Tableau.
• A good understanding of digital media across channels such as search, paid social and programmatic, including platforms such as Google, Meta and DV360.
• Understanding of media planning, buying, optimisation and budget allocation, including cross-channel and full-funnel measurement.
• Experience working across multiple markets or with geographically distributed teams, combined with an inclusive and collaborative approach.
• Clear communication and problem-solving skills, with the ability to make complex measurement topics accessible and help stakeholders put insights into action.

Benefits

• Pension
• Life Assurance
• Private Medical cover
• Reflection Days
• Shared Parental Leave
• Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).