Manager, Demand Generation

Responsibilities

• Develop and manage Demand Generation campaigns, using a wide range of channels and strategies (paid advertising, events, email marketing, webinars, content acquisition, etc.)
• Manage the demand generation budget and allocate resources to achieve short- and long-term goals, optimizing for sustainable growth and ROI
• Utilize and optimize Hubspot to accurately report on campaign and channel performance
• Lead marketing technology adoption that will enable the team to meet its goals
• Team with the broader marketing team, GTM team and product team to optimise marketing campaigns and initiatives to achieve planned goals and scale reach
• Conduct in-depth market research to identify new opportunities for growth

Requirements

• 5+ years of experience in demand generation or growth marketing in B2B SaaS
• Demonstrated success in developing and executing growth marketing strategies and campaigns.
• Experience executing demand generation campaigns, generating high-quality leads, nurturing prospects, and collaborating with sales to drive conversions.
• Hands-on experience with digital marketing platforms, including CRM and analytics software, to effectively manage and track marketing campaigns.
• Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional, global team environment.
• A creative thinker with a passion for innovation and driving results.