London - Senior Marketing Innovation Manager

Responsibilities

• Lead all consumer research across NPD, EPD and future innovation projects.
• Manage the consumer research budget, forecasting and agency partnerships.
• Design and deliver qualitative and quantitative research programmes, ensuring methodologies are fit for purpose and findings are actionable.
• Bring together multiple sources of insight, including consumer research, retailer data, social listening and market trends, to identify opportunities and guide decision making.
• Represent the consumer perspective throughout the innovation and renovation process.
• Contribute to key cross-functional forums including Gate Reviews, NPD meetings and Creative Reviews.
• Develop compelling product propositions and consumer-led recommendations to support successful launches.
• Ensure insight is effectively translated into product, packaging and communication decisions, delivering strong in-store and online execution.
• Continuously improve how consumer insight is embedded across the business.
• Identify and implement new research approaches, platforms and tools, including emerging AI-enabled solutions.

Requirements

• You're naturally curious and passionate about understanding consumer behaviour, culture and what drives purchase decisions.
• You're analytical but pragmatic, comfortable balancing data, commercial realities and instinct to make recommendations.
• You're an excellent storyteller, able to distil complex information into clear, engaging and actionable insights.
• You're collaborative and build strong relationships across functions, working effectively with Brand, NPD, Sales and Commercial teams.
• You're highly organised, able to manage multiple projects simultaneously while maintaining attention to detail.
• You're proactive and always looking for better ways of doing things, whether through new methodologies, technology or process improvements.
• You're comfortable working in a fast-moving entrepreneurial environment where priorities can shift quickly and decisions need to be made at pace.
• You're confident influencing stakeholders at all levels and challenging thinking when needed to ensure the consumer remains at the centre of decision making.
• Experience delivering consumer insight or market research programmes, including both quantitative and qualitative methodologies.
• Strong experience interpreting research findings and presenting recommendations to a variety of audiences.

Benefits

• Competitive Salary
• Competitive Bonus Scheme
• 25 days holiday + Bank holidays (two bank holidays are interchangeable for other religious holidays)
• Health Insurance
• Company Pension Scheme
• Hybrid Working model: 3 days in the office, 2 days work from home
• 2 weeks work from abroad
• 50% employee discount in itsu shops
• Free itsu lunch when in the office
• Discounts at major retailers