International Growth Marketing Manager

Responsibilities

• Oversee international paid search campaigns on Google and Microsoft to hit Faire’s ambitious regional and country-level goals for international markets
• Analyze key paid marketing metrics (CTR, CPC, CPA, Conversion Rate, etc.) at the country and regional level; provide insights to key stakeholders.
• Support country-level performance diagnostics, combining campaign data with broader market, customer, and business context to identify drivers of over/under-performance, develop hypotheses, and recommend where to focus next
• Manage the international paid experimentation roadmap in order to optimize the program through ad copy testing, landing page optimization, keyword testing, and bid management
• Partner closely with the International Marketing Team to build a shared understanding of country-level performance, identify market and localization opportunities, and translate those insights into paid experiments
• Utilize the latest AI tools and LLMs to rapidly test, improve operational efficiency, and create new levers for campaign optimization

Requirements

• 3-5 years hands-on experience managing medium- to large-scale paid search and pMAX campaigns on Google, with a focus on optimizing down-funnel metrics (CPA, ROAS, etc.)
• Strong analytical skills and familiarity with campaign optimization techniques on search and PMAX; understanding of key paid marketing metrics and their impact on performance.
• Proficiency with marketing automation tools for optimizing and making bulk campaign changes (Google Ads Editor, Channable, etc.)
• Highly analytical with a structured approach to solving problems; proficient in analyzing large datasets through Excel and/or SQL and data visualization tools (e.g. Mode and Tableau)
• Familiarity with A/B testing and experience launching experiments in Google Ads
• Strong organizational skills, attention to detail, and a passion for optimizing processes
• Ability to thrive in a fast-paced, constantly changing environment, with the agility and flexibility to balance multiple priorities simultaneously
• Experience using AI to automate repetitive marketing workflows from campaign QA to performance reporting; loves working with AI, APIs, and automation tools to solve tedious problems

Preferred

• Experience managing cross-border or international paid search programs, preferably for Europe
• Fluency in a European language (French, German, Spanish, etc.) is a plus
• Experience in a two-sided marketplace or with products aimed at small business owners is a plus

Benefits

• Flexible paid time off, plus company-wide recharge days
• Paid parental leave up to 16 weeks
• Comprehensive health coverage, with options varying by location
• Fertility and family-building benefits through Carrot, including a lifetime reimbursement allowance
• Mental health support and coaching through Modern Health
• Stipends to support your professional development, wellness, and work from home needs
• Employer-sponsored retirement plan, dependent on country of employment