Influencer Strategy Director

Responsibilities

• Own and deliver integrated social and influencer strategy across a key client account, connecting cultural insight, creator thinking, media and measurable business outcomes.
• Set clear strategic direction, turning data and cultural signals into focused recommendations and opportunities.
• Build trusted relationships with senior clients, guiding strategic conversations and helping teams make well-informed decisions.
• Partner closely with creative, media and account teams to turn strategy into distinctive, effective creator-led work.
• Bring clarity and ambition to briefs, ensuring programmes have a strong strategic foundation from the outset.
• Keep programmes commercially considered and strategically rigorous while creating space for ambitious creative thinking.
• Support and develop fellow strategists, sharing your expertise and helping maintain a consistently high standard of strategic work.

Requirements

• Strong strategic thinking and storytelling skills, with genuine curiosity about social media, creators and culture.
• Experience setting strategic direction for complex social, influencer or integrated campaigns.
• Confidence building relationships with senior clients and guiding strategic decision-making.
• Strong analytical skills, with the ability to spot meaningful patterns in data and turn insight into action.
• A clear understanding of how social, influencer and media work together within today's digital ecosystem.
• Experience helping other strategists develop and strengthening the quality of a team's strategic output.
• A solid understanding of the platforms, measurement approaches and best practices behind effective social and influencer marketing.

Benefits

• core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave.