Account Executive, Influencer Marketing

Responsibilities

• - INFLUENCER RECRUITMENT, NEGOTIATING & ONBOARDING – Sources new partnership opportunities and creates influencer casting lists. Diligently vets opportunities to ensure brand alignment, authenticity and relevancy prior to presenting to client for approval. Conducts outreach to approved partners and skillfully garners their engagement and participation in the campaign, negotiating when necessary. Supports influencers through campaign onboarding by developing and providing resources to streamline processes.
• - INFLUENCER PARTNERSHIPS MANAGEMENT – Crafts program-wide influencer communications and vital creator resources. Guides influencers on content strategy and creation. Works with influencers to develop content timelines and ensures influencers stay on track with the schedules discussed. Collects content drafts and leads the content review process, including screening to ensure FTC guidelines are met. Closely works with influencers to adjust content strategy as needed, troubleshooting any signs of poor performance to optimize campaign towards goals and objectives.
• - AUDITING, REPORTING & ANALYSIS – Accountable for auditing program content to ensure compliance with FTC regulations and brand guidelines. Ensures content is tracked accurately and regularly shared with client, along with placement insights, partner insights, and campaign pace towards KPI goals. Performs robust analysis of influencer campaigns using both social analytics and conversion metrics to identify performance trends and areas of opportunity. Proactively provides actionable recommendations to client backed by data and continuously refines strategy to drive growth at scale. Supports team in creation of customized strategy plans, detailed campaign performance summaries and comprehensive hindsight presentations that are delivered to clients.
• - CLIENT SERVICE & COMMUNICATION - Consistently provides superior client service and escalates issues or key risks as appropriate. Works to ensure client develops trust in our team by delivering client outputs and communications in the AP way, consistently maintaining quality, accuracy, and precision. Develops and nurtures excellent relationships, supports team in promoting very high client satisfaction and retention rates, and an average 8.5 client rating.
• - PORTFOLIO MANAGEMENT - Own and manage client tasks with minimal supervision, ensuring deadlines are met and tasks are completed accurately. Manages multiple campaigns with solid organizational skills and the ability to focus on and prioritize tasks based on client objectives, flagging any potential delays and keeping the team informed. Has full grasp of each client’s scope of work, delivering what is due under terms; maintains ability to identify new opportunities to drive client success while conjunctively identifying possible goal misalignments, getting to the root of an issue, and working with their team to bring solutions to resolve.
• What Success Looks Like: BY 3 MONTHS: - The Account Specialist is contributing across a portfolio of influencer programs, collaborating with their team closely to ensure strong alignment with the campaign strategy in place. - You are working with key client contacts to ensure brand alignment with recruitment efforts and content creation. - You have become familiar with AP’s tools and solutions and are equipped to conduct casting for prospective influencers, execute content timelines with influencers, audit content, and ensure performance is tracked and measured. By 6 MONTHS: - You are owning execution of the day-to-day operations of multiple influencer programs with little guidance from your team, including reporting, processing applications, recruiting and casting creators, and crafting partner communications. - Challenging client or team situations are being managed with guidance from managers and directors collaborating closely to bring a solutions-oriented approach to these situations proactively. - You are regularly analyzing client data and strategically leveraging insights to optimize campaigns. - Client accounts are being handled effectively and strategically, without dropping any balls, and clients are aware of and pleased with this outcome. Clients are being serviced profitably with AP targets, client KPI’s being met, and an average 8.5 client rating is being upheld across campaigns. - You will regularly present new campaign ideas to managers and demonstrate a clear understanding of program performance By 1 YEAR: - You will troubleshoot and resolve account and creator issues independently, providing valuable insights and actionable recommendations to clients and internal teams. - You will be an integral part of each program, developing new ideas and improving processes to create efficiencies. - You will take on new account responsibilities with support from your manager and serve as a thought leader within the team, contributing to relationship-building and firm development.

Requirements

• - 2+ years working for an influencer marketing agency and experience executing influencer campaigns and managing both client and influencer relationships
• - Solid understanding of omni-channel and digital marketing, with a track record of successfully running influencer campaigns for consumer products and/or services companies
• - Excellent at communicating, presenting and approval from clients on new campaign strategies and initiatives
• - Working knowledge of attribution in digital marketing
• - Strong understanding of how influencer and affiliate marketing can work together
• - Tools (CreatorIQ, Grin, Izea, etc.) experience preferred, not required
• - Knowledge of Affiliate Networks or SaaS platforms (Impact, ShareASale, Commission Junction, etc.) experience preferred, not required
• - Bachelor’s degree or equivalent work experience
• - Ability to travel up to 15%
• - Advanced Excel capabilities and comfortable with formatting, formulas, customizing reports, etc.

Benefits

• - 100% remote work for everyone
• - Group medical, dental, and vision coverage insurance (with opt-out benefits)
• - 401K with matching
• - Open Paid Time Off
• - Summer & Holiday company-wide shut-down weeks in July and December
• - Volunteer and Birthday Time Off
• - Focus Fridays
• - Paid Parental Leave Benefits
• - Wellness, Technology & Education Allowances
• - Paid sabbatical leaves, donation matching, and more!!