Influencer Marketing Senior Specialist

Responsibilities

• Develop and execute innovative influencer marketing strategies that align with industry trends & brand goals across the UK, Ireland and European markets
• Manage and nurture relationships with influencers, ensuring long-term partnerships that drive brand awareness and engagement across the UK, Ireland and European markets
• Collaborate cross-functionally with global social team to align and integrate influencer strategies ensuring brand awareness and selection of talent is in line with brand goals.
• Implement and manage influencer paid campaigns end-to-end. Identify and curate talent to support key launches via a combination of creative ideas, always thinking about our end goal and targets.
• Negotiate rates and deliverables to maximise engagement, manage legal contracting, ensure comprehensive briefings and oversee content delivery.
• Own the influencer database via Creator IQ and offline for Morphe’s own ‘little black book’, continuing to build seeking new talent as well as retaining core fans. Research and identify influencers and cultural tastemakers within beauty and key lifestyle verticals, as identified by the brand teams. Curate a tiered network of influencers who are a strong brand fit and commercial drivers. Build relationships with talent managers and key contacts at social networks.
• Monitor and analyse the performance of all influencer / creator campaigns, benchmarking against prior campaigns, reporting to the wider business on ROI and share of voice. Develop and deliver comprehensive reports on marketing performance, using key tools to extract data-driven insights to optimise future strategies.
• Manage influencer marketing agency partners, overseen by the Head of PR/IR and junior team members within this division.
• Keep up to date with industry developments, trends, platforms (mainly Creator IQ), and best practices to stay ahead of the curve.
• Collaborate with cross-functional teams, both locally and globally, to align influencer marketing efforts with overall brand goals. Prioritising different markets dependent on trade/commercial needs.

Requirements

• Process oriented, highly organised with impeccable attention to detail, self-motivated, with the ability to both follow direction and work under own initiative.
• Extensive experience working with influencer marketing software/system i.e. Tribe, Traackr and/or Creator IQ.
• Excellent communication skills, both written and verbal with proven results, and the ability to build effective internal and external stakeholder relationships at all levels, both locally and remotely.
• Ability to multi-task and prioritise projects on a day-to-day basis, with a positive attitude.
• Enthusiastic team-player, results-driven, proactive, and highly motivated with an overall can-do attitude.
• Flexible within a fast-paced working environment.
• Eager to learn and willingness to get ‘stuck-in’.
• Passionate about beauty with a keen interest in beauty and lifestyle trends as well as an understanding of the UK & EU media and influencer landscape.
• 3-4 years of experience in PR/Comms/Influencer Relations experience working in PR/Influencer Relations, ideally with either product agency or in-house. A passion for the brand and industry is critical.
• The ability to remain calm under pressure, to quickly identify solutions to challenges and to work with a diverse range of stakeholder demands.