Influencer Executive - Japan

Responsibilities

• Manage the full influencer marketing lifecycle, from identifying and outreaching to influencers to briefing, approving content and evaluating campaign performance.
• Build and maintain strong relationships with influencers, agencies and content creators, understanding their needs and business priorities.
• Negotiate commercial partnerships to ensure cost effective collaborations that drive revenue growth across social media platforms.
• Coordinate with internal teams to address influencer and affiliate needs promptly and effectively.
• Lead influencer activity alongside campaigns, product launches, and celebrity collaborations to maximise brand exposure.
• Monitor and report on influencer campaigns, providing insights and recommendations to senior stakeholders.
• Continuously seek out new opportunities with emerging and established influencers to expand reach and impact.
• Track and optimise influencer performance against KPIs, including sign ups, traffic, engagement and sales.
• Work across multiple channels, including Instagram, Youtube and TikTok, ensuring campaigns are tailored for each platform.
• Identify opportunities to streamline processes and improve campaign efficiency.

Requirements

• Solid understanding of the Japanese market and culture to drive relevant and effective campaigns
• Experience in influencer marketing, social media management, or a related digital marketing role.
• Strong understanding of social media channels and how they integrate with affiliate and digital marketing strategies.
• Commercially minded, with experience reviewing proposals and negotiating to ensure cost effective partnerships.
• Highly organised, able to manage multiple campaigns and priorities in a fast paced environment.
• Confident in communicating with influencers, colleagues and senior stakeholders.
• Creative thinker with the ability to guide influencers to produce high performing content.
• Comfortable using data and analytics to measure campaign success
• Energetic, ambitious, and eager to learn and grow within a rapidly expanding business.

Benefits

• 25 days holiday (increasing with service) + Holiday Buy scheme
• Auto enrolment pension scheme
• Work from home every Wednesday
• Onsite café, gym and free parking
• Staff discounts across CurrentBody Skin, ZIIP Beauty, and Tria Laser
• Subsidised travel, Cycle to Work, and EV/tech schemes
• Supported studies, employee Assistance Programme and enhanced family leave
• Social events, office brunches and career development opportunities