Head of Performance Marketing

Responsibilities

• Take hands-on ownership of paid acquisition, particularly Meta and Google, including media buying, optimisation, testing and reporting.
• Identify opportunities to scale spend profitably, improve efficiency and strengthen customer acquisition economics.
• Develop a clear understanding of performance across CAC, CPA, LTV, payback and customer quality.
• Build stronger reporting and experimentation frameworks, using performance data to inform better commercial decisions.
• Work directly with our brand and content teams to influence what advertising gets made.
• Understand why certain concepts, hooks and messaging convert, and translate those insights into better creative briefs.
• Establish structured creative testing that connects customer insights, advertising performance and future production.
• Look beyond the volume of creative being produced to understand what’s actually driving results.
• Look beyond the platforms to identify improvements across landing pages, conversion, offers and the wider customer acquisition journey.
• Work with e-commerce and commercial teams to test ideas that could materially improve acquisition performance.

Requirements

• Exceptional hands-on media buying ability. You’ve personally managed and scaled substantial budgets across Meta and Google, with a track record of improving acquisition performance rather than simply maintaining it.
• Strong creative judgement. You understand customer psychology, what makes advertising convert and how performance insights can make creative significantly better.
• Commercial instinct. You understand acquisition economics and naturally connect media performance with customer value, profitability and sustainable growth.
• A strong testing mindset. You can identify opportunities, develop hypotheses, run meaningful experiments and turn the results into better decisions.
• An understanding of the wider customer journey. You recognise the impact of landing pages, CRO, offers and retention on acquisition performance.
• Ownership and independence. You're comfortable challenging existing approaches, making decisions and delivering results without layers of direction.