Head of Performance Marketing

Responsibilities

• Full ownership of performance marketing across Google Shopping, Bing, Affiliates (incl. CSS), CRM, and selected paid social channels.
• Google/Bing Shopping solution ownership, evolution, governance, and performance.
• Channel mix, budget allocation, and contribution guardrails
• Propensity model activation: how predictive signals are tested, trusted, and operationalised.
• Measurement truth: incrementality, halo, MMM, attribution
• Vendor and tooling strategy: controlled testing of platforms vs internal systems.
• Weekly GMV, contribution, and spend performance across all markets.
• Performance marketing team structure, hiring, and development.
• This role exists to build systems, drive growth, and deliver measurable outcomes.
• Commercial & Strategic Leadership

Requirements

• Senior performance marketing leadership experience in ecommerce or marketplace environments.
• Deep practical expertise in Google Shopping and large-scale catalogue activation.
• Experience operating at scale in a large SKU environment.
• Strong understanding of incrementality, attribution, and experimentation.
• Deep understanding of segmentation and incrementality
• Experience working alongside data science and engineering teams.
• Strong commercial and data-led mindset.
• International experience across UK and EU markets. US experience would be advantageous.
• Comfortable operating at both strategic and hands-on levels.
• Proven experience in leading a lean performance marketing team

Benefits

• Company Equity- In return for helping us to grow, we’ll offer you company equity, meaning you own a piece of this business we are all working so hard to build.
• 25 days annual leave + Bank Holidays
• 1 extra day off for your Birthday
• Employee Assistance Programme
• Perks at Work benefit platform
• Opportunities for career development and progression