Head Of Performance Marketing

Responsibilities

• Own and evolve the performance marketing strategy: review and evolve the performance marketing strategy, testing channels and improving return from performance marketing investment
• Identify new opportunities to grow the business: constantly review performance and identify new opportunities to reach new customers and re-engage existing customers
• Measurement: oversee the performance marketing measurement framework to measure effectiveness, with strong familiarity with marketing mix measurement models and incrementality testing
• Paid channels creative strategy: accountable for the Paid Channels creative strategy, working with the performance marketing agency and brand marketing teams to improve creative performance
• Budgeting and budget management: own the end-to-end performance marketing budget, completing annual budgets for traffic, spend and revenue by channel and market, and accountable for daily budget pacing
• Leading and managing the performance marketing team: lead, develop and mentor a high-performing performance marketing team
• Develop strong partner relationships: build on strong relationships with the performance marketing agency, SEO agency, measurement agency and partners such as Google, Meta and TikTok

Requirements

• Proven track record delivering growth, ideally in a fashion eCommerce business
• Excellent knowledge of all performance marketing channels, especially Paid Social
• Experience launching and growing new international markets
• AI literate — actively using AI in your role to improve performance
• Highly commercial with a strong focus on driving sales and profit
• Results-focused with strong business acumen and a desire to deliver work of the highest quality
• Financially savvy — very comfortable with numbers and reports, great attention to detail
• Amazing interpersonal skills — you'll build strong relationships with partners and influence strategic direction in a very exciting time
• Strong creative eye — able to direct the team to brief creative that delivers strong performance and aligns with the brand
• A self-starter, highly motivated, proactive and positive attitude

Benefits

• Competitive salary
• 33 days annual leave, inclusive of bank holidays
• Fun working environment with regular social events
• Eligible to join the enhanced pension scheme after 12 months' service
• Staff discounts across the wider retail group