Responsibilities

• Own the global organic growth strategy across SEO, GEO, AEO, and ASO, with clear accountability for measurable new customer and revenue impact.
• Lead, develop, and scale a distributed team of SEO managers, alongside agency and freelance partners, building a high-performing organic growth function.
• Design and deploy AI-driven and programmatic SEO systems that operate at scale across multilingual, multi-region markets.
• Build SEO products - tools, frameworks, and content engines - specifically for the payments and cross-border trade industry.
• Drive technical SEO excellence: crawling, indexing, site architecture, Core Web Vitals, and platform-level improvements in partnership with engineering and product teams.
• Develop international SEO frameworks, including hreflang, regional keyword strategy, localisation, and geo-targeting, across 30+ markets.
• Create content strategies and roadmaps rooted in search intent, customer needs, content performance data, and E-E-A-T principles - with particular attention to YMYL compliance in financial services.
• Build global authority through strategic link acquisition and digital PR.
• Partner with regional and cross-functional teams (product, engineering, content, brand, regional marketing) to ensure every market experience is optimised for how people actually search.
• Own organic performance reporting: turn data from analytics and SEO platforms into clear priorities and actionable insight for leadership and stakeholders.

Requirements

• 8+ years of SEO experience, with at least 2 years leading a team, agency/outsourced roster, or both.
• Demonstrated track record of driving significant organic growth at scale, ideally within B2B, SaaS, fintech, payments, or financial services.
• Deep understanding of international SEO, including hreflang, localisation frameworks, and multi-region search dynamics.
• Strong technical SEO knowledge, paired with experience collaborating directly with engineering and product teams.
• Experience building or scaling programmatic SEO systems, AI-powered content or search workflows, or internal SEO tooling/products.
• Working knowledge of GEO, AEO, and ASO - or a clear appetite and ability to build capability in these areas.
• Excellent analytical and communication skills: you can work with data directly and translate complex search dynamics into clear strategic narratives for senior stakeholders.
• Strong grasp of E-E-A-T and YMYL considerations, particularly as they apply to regulated industries.
• Proactive, high-ownership mindset. Comfortable operating in a fast-paced, international environment with competing priorities.
• Experience in payments or fintech is strongly preferred.

Preferred

• Familiarity with HTML, CSS, or lightweight scripting for SEO tooling is a plus.