Head of Marketing

Responsibilities

• Develop and execute a marketing strategy focused on measurable pipeline growth and customer acquisition.
• Own and optimise the marketing function within HubSpot, including lifecycle stages, segmentation, automation, reporting, and dashboards.
• Generate high-quality marketing-qualified leads across both short and long sales-cycle opportunities.
• Improve marketing-to-sales alignment, lead quality, and hand-off processes.
• Lead the planning and execution of exhibitions, trade events, and product launches, ensuring robust commercial follow-up.
• Manage external agencies and suppliers, driving performance, accountability, and return on investment.
• Own and enhance core marketing collateral, including product literature, presentations, case studies, email campaigns, and sales enablement materials.
• Develop and maintain a consistent brand experience across all customer touchpoints.
• Manage website performance, conversion rate optimisation (CRO), and digital customer journey improvements.
• Take ownership of marketing budget allocation, channel performance, and investment decisions.

Requirements

• Proven experience in a senior B2B marketing role within industrial, manufacturing, engineering, machinery, equipment hire, technical products, or similar sectors.
• Demonstrable success in building pipeline and generating measurable commercial outcomes.
• Strong HubSpot expertise with hands-on ownership of CRM marketing, automation, segmentation, reporting, and lead management.
• Experience working within lean, fast-moving businesses where autonomy and accountability are expected.
• Ability to balance strategic thinking with hands-on execution.
• Strong understanding of customer journeys, proposition development, sales enablement, and conversion-focused marketing.
• Experience managing agencies, suppliers, budgets, and marketing performance metrics.
• Excellent stakeholder management skills and the confidence to influence senior leadership.

Benefits

• Salary: £65,000 - £75,000
• Performance-related bonus scheme
• 25 days annual leave plus bank holidays
• Option to purchase additional holiday entitlement after qualifying service
• Company pension scheme
• Private healthcare following successful completion of probation
• Ongoing training and professional development opportunities
• Free on-site parking
• Complimentary refreshments
• Enhanced company sick pay linked to length of service