Responsibilities

• Marketing Planning - Working with MD PLE, translate PLE commercial goals into measurable marketing plans with clear ROI metrics.
• Partner closely with sales, operations, and leadership teams to align marketing activity with business objectives, attendance targets, and revenue goals.
• Develop tactical plans to increase brand visibility, audience engagement, and market penetration across key growth markets.
• Lead go-to-market planning and launch activity for new event concepts and strategic growth initiatives.
• Identify opportunities to increase audience reach, brand influence, and commercial impact through innovative marketing initiatives.
• Balance brand-building activity with measurable lead generation and revenue outcomes.
• Brand Campaign Management - Lead the development and execution of integrated brand campaigns across digital, email, social, content, PR, and partner channels.
• Drive the successful positioning and promotion of PLE's global event portfolio.
• Develop compelling campaign narratives that reinforce PLE's reputation as a premium and influential luxury brand.
• Collaborate closely with design and content teams to ensure creative excellence across all marketing activities.